Your Opportunity as the Analyst, Marketing
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid, 30% in office expectations
In this role you will:
Market Trend / Business Analysis:
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On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.
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Provides monthly reporting and key senior management reports (Consumption - IRI, eCommerce tools; Shipments; etc).
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Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.
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Works cross-functionally to pull together insights from a variety of sources to develop a cohesive “story”.
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Helps prepare Situation Assessment for annual planning by working with Brand Teams, IRI and Integrated Intelligence
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Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team
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Assist in cross-functional forecasting on a monthly basis.
Brand Initiative / New Item Support:
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Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.
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Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.
Coupon / Budget Management:
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Manage coupon creation process, tracking, and analysis for the marketing team.
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Assists with budget management and identifies key issues.
Systems Implementation / Integration Lead:
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Represents the marketing team on database operational needs (IRI, MAP – Marketing budget tracking, coupon programs, Accolade, etc). Provides support as appropriate.
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Ensure data integrity and competitive products in IRI
The Right Role for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
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Bachelor’s degree in Marketing or Analytics related field
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At least one internship of marketing experience (working with Brands) is required (one year of marketing/analytical experience preferred)
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Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
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Experience with data analysis work; synthesizing data and making business recommendations
Additional skills and experience that we think would make someone successful in this role:
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Detail-Oriented, Strong Communication Skills, Ability to Multi-task
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Insatiable Curiosity – Continually seek emerging trends and seek for relevant fit to brand.
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Consumer first mindset with interest in understanding the why behind consumer behavior
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Demonstrated interest in marketing/brand management career
Learn more about working at Smucker:
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Our Total Rewards Benefits Program
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Our Thriving Together Philosophy Supporting All Impacted by Our Business
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Our Continued Progress on Inclusion, Diversity and Equity
Follow us on LinkedIn®
#LI-JW1
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Top Skills
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
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