Job Purpose
The Learning & Multimedia Designer is responsible for creating engaging, visually compelling learning and operational support materials that help Panera café teams perform at their best. This role combines expertise in instructional design, graphic design, and multimedia development to deliver effective learning solutions across multiple formats, including short-form video, microlearning, digital job aids, illustrations, and operational resources.
Supporting Panera's Learning in the Flow of Work initiative, this individual partners directly with subject matter experts and cross-functional teams to identify performance needs, recommend creative solutions, and independently manage projects from concept through delivery. The ideal candidate is a versatile, hands-on content creator who balances creativity, instructional effectiveness, and speed of execution.
Duties & Responsibilities
• Partner with subject matter experts, Operations leaders, and cross-functional teams to assess performance needs, recommend learning solutions, and independently lead projects from concept through implementation.
• Design and develop engaging learning and performance support resources, including microlearning, eLearning, instructional videos, job aids, and other content that supports learning in the flow of work.
• Create and edit short-form instructional videos, procedural demonstrations, and quick-reference content optimized for mobile viewing and rapid consumption.
• Develop instructional scripts, storyboards, graphics, animations, and other multimedia assets that simplify complex information and reinforce key learning objectives.
• Design and produce high-quality print and digital materials, including operational SOPs, job aids, reference guides, and company celebration and recognition collateral.
• Create original illustrations, vector artwork, icons, infographics, and other visual assets that support learning and operational communications.
• Apply instructional design principles, visual design standards, and user-centered approaches to ensure content is engaging, accessible, and effective.
• Collaborate with instructional designers and learning technology partners to integrate multimedia assets into larger training initiatives and digital learning platforms.
• Manage multiple projects simultaneously, maintaining clear communication with stakeholders while meeting deadlines and ensuring quality standards.
• Leverage emerging technologies, including AI-assisted creative tools, to improve content development efficiency and explore innovative approaches to workplace learning.
• Evaluate content effectiveness through stakeholder feedback, field observations, and learner engagement to identify opportunities for continuous improvement.
Skills & Competencies
• Instructional design and performance-based learning
• Graphic design, illustration, and desktop publishing
• Hands-on short and long form video production, including lighting, audio capture, and directing on-camera talent
• Multimedia content development and visual storytelling
• Project management and independent problem-solving
• Stakeholder consultation and cross-functional collaboration
• Written and verbal communication
• Creative thinking, adaptability, and continuous improvement
Qualifications
• Bachelor’s and at least 5 years of experience, Master’s and at least 3 years of experience, or Doctorate and no years of experience
• 5+ years of experience in instructional design, graphic design, multimedia development, or a combination of these disciplines
• Strong portfolio demonstrating graphic design, instructional content development, and video creation capabilities
• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop
• Demonstrated experience independently planning, filming, and editing original video content, with proficiency using professional or consumer-grade cameras, microphones, lighting equipment, and video editing software
• Experience working with Rapid Authoring tools including Storyline 360, Rise 360, Vyond, Camtasia, PowerPoint, In-Design and Word
• Demonstrates effective interpersonal, influence, collaboration, and listening skills and drives for results individually and in a team setting
• Highly motivated and eager to make a difference in the learning process
• Proven ability to produce quality results using rapid development methods and tools
• Proven ability to project-manage curricula development and implementation
• Very creative and looking for an opportunity to apply this creativity in the form of interactions, media inclusion and motivation strategies to produce unique and successful learning programs
• Ability to lift up to 50 pounds and transport media equipment
Working Conditions
This is a hybrid role is based in the Newton, MA Support Center. Occasional overnight travel is required.
Competitive pay from $92,055 - $104,943 annually.
The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Newton Support CenterSkills Required
- Bachelor's degree and at least 5 years of experience, or master's degree and at least 3 years of experience, or doctorate with no experience required
- At least 5 years of experience in instructional design, graphic design, multimedia development, or a combination
- Strong portfolio demonstrating graphic design, instructional content development, and video creation
- Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop
- Experience independently planning, filming, and editing original video content
- Proficiency with professional or consumer-grade cameras, microphones, lighting equipment, and video editing software
- Experience with Storyline 360, Rise 360, Vyond, Camtasia, PowerPoint, InDesign, and Word
- Effective interpersonal, influence, collaboration, listening, and results-driving skills
- Ability to produce quality results using rapid development methods and tools
- Ability to project-manage curriculum development and implementation
- Ability to lift up to 50 pounds and transport media equipment
What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need. We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests. Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada. Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
