Job Purpose
At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.
We are looking for a Digital Communications Analyst to join our team to create and deploy complex and highly variable campaigns to our customers across email, SMS, mobile push and the App. The Analyst will manage up to 15 campaigns per month, overseeing projects from briefing through creative development, segmentation, QA, deployment and measurement on behalf of Panera Bread and its business divisions.
The Digital Communications Analyst is responsible for the flawless execution of these digital campaigns, and will exhibit a strong attention to detail, ability quickly adapt to changing business conditions and a high degree of personal accountability in meeting deadlines. Additionally, the ideal candidate has working knowledge of email/mobile marketing and campaign management technology and related tools (Braze, Talon One Campaign Management or Marketing automation tool).
Location: Newton, MA (hybrid)
Duties & Responsibilities
The primary responsibilities of this job include, but are not limited to:
- Develop up to 15 campaigns per month to deliver on various business strategies, utilizing our MarTech tools to create targeted, dynamic-content driven campaign requirements, build campaign audience lists, and liaise with data teams to access new data for campaigns
- Become a trusted advisor to key business partners throughout the organization, providing thoughtful recommendations for email and mobile channel strategy
- Proactively recommend ways to optimize marketing campaign performance through A/B testing, personalization, and dynamic content
- Communicate detailed creative briefs and execution requirements for internal and external partners
- Build targeting requests and campaign requirements, and manage database segmentation targeting through Braze
- Manage the end-to-end execution process for mobile deployments, including quality assurance and testing
- Manage set up, testing and deployment of rewards and offers alongside external partners
- Tag and track all communications appropriately to measure effectiveness against campaign goals
- Monitor campaign performance upon deployment and provide reporting to business stakeholders; based on results, make recommendations to continuously improve upon campaigns
- Ensure flawless execution of marketing campaigns through rigorous QA protocols to minimize customer impact and business risk
Qualifications (Education & Experience)
Qualifications include:
- Bachelor degree in marketing, communications or equivalent; agency experience is a plus
- Minimum of 2+ years of digital or email marketing experience, including deploying email and mobile campaigns; experience creating journeys and campaigns in Braze, Adobe Campaign Classic or similar email service provider preferred
- Experience in Web / Content management a plus
- Experience working with data team on targeting and segmentation and pulling lists through ESP or Campaign Management tool
- Knowledge of best practices in email and mobile design, delivery and customer engagement; understand CANSPAM and compliance in email and mobile opt in best practices in mobile
- Possess interest in knowledge building across new technology and communication areas
- Experience managing creative development and directing agencies or internal teams
- Comfortable with translating reporting into recommendations
- Extremely process driven and results driven – s/he will define and communicate clear deadlines and schedules for campaign processes
- Strong attention to detail and project management skills
- Proactive, self-motivated and ability to work in a fast-paced, deadline driven environment and manage multiple projects
- Exceptional verbal and written communication skills and analytical skills
- Excellent team player, who can take work direction from multiple individuals, learns quickly and is adaptable
- Working knowledge of Email “Drag and Drop” Editors, HTML, CSS, or SQL a plus
Working Conditions
- Required travel – minimal for team meetings or industry conferences on an ad hoc basis
Physical Requirements
- While performing this job, it is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards
Direct Reports
- This position will have 0 direct reports
The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Newton Support CenterSkills Required
- Bachelor's degree in marketing, communications, or equivalent
- At least 2 years of digital or email marketing experience
- Experience deploying email and mobile campaigns
- Experience working with data teams on targeting and segmentation
- Experience pulling audience lists through an ESP or campaign management tool
- Knowledge of email and mobile design, delivery, and customer engagement best practices
- Understanding of CAN-SPAM and mobile opt-in compliance best practices
- Experience managing creative development and directing agencies or internal teams
- Ability to translate campaign reporting into recommendations
- Strong project management and attention-to-detail skills
- Exceptional verbal, written, and analytical communication skills
- Experience creating journeys and campaigns in Braze, Adobe Campaign Classic, or a similar email service provider
- Web or content management experience
- Working knowledge of drag-and-drop email editors, HTML, CSS, or SQL
- Agency experience
What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need. We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests. Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada. Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
