The Analyst of Consumer Insights will deliver exceptional support to the Consumer Insights team within Brand Marketing at Red Bull North America. This position will play a crucial role in representing the voice of the consumer, identifying growth opportunities, and contributing to marketing insights and strategies across the U.S. market.
Job DescriptionSUPPORT THE OPTIMIZATION OF CONSUMER DATA AND INSIGHTS
Assist in the creation of reports and materials using diverse sources of consumer data to support overall business objectives within the Marketing organization, while exhibiting a sense of urgency, persistence, and dedication to quality and customer service.
Independently and proactively analyze consumer data from key resources to address ongoing and ad hoc business inquiries, contributing to marketing strategies and a deeper understanding of the Energy Drinks category.
Contribute to the development and presentation of regular consumer insights materials, including analyses of consumer trends, demographics, and behaviors, to generate insights and uncover opportunities.
CONSUMER RESEARCH SUPPORT
Assist senior team members in identifying knowledge gaps and collaborate with vendor partners to execute quantitative and qualitative research projects aimed at addressing those gaps.
Improve the effectiveness of existing and syndicated consumer studies, integrating them with other data sources to develop impactful, actionable insights materials.
Support the administration of custom research initiatives to enhance strategic marketing decisions.
Provide assistance across the organization to promote the adoption of insights and ensure mastery of the related content.
COMMUNICATION AND REPORTING
Support the delivery of both regular and ad hoc Consumer Insights materials and resources to provide the organization with a comprehensive understanding of consumers and actionable insights to drive growth and support Red Bull's strategic initiatives.
Establish best practices for reporting and take responsibility for updating materials, which will be organized into an Insights library.
Regularly communicate insights across all levels of the organization through reports, newsletters, and internal presentations.
QualificationsBachelor's degree in a quantitative or business-related field (e.g., Economics, Statistics, Business Analytics)
Minimum 2+ years of experience in marketing analytics, customer insights, or a similar role in a consumer-facing environment
Expert proficiency in Microsoft Office Suite, especially PowerPoint and Excel
Proficiency in SPSS and experience navigating crosstab tools
Experience with Power BI/Tableau or other data analysis/visualization software
Ability to support quantitative and qualitative research methodologies
Strength in creating fact-based stories, and the ability to integrate multiple tools to solve problems
Ability to analyze results, interpret findings, support recommendations, and develop presentations
Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding
Strong analytical and problem-solving skills
Experience with CPG brands and related data and knowledge of research methodologies preferred
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,600 - $98,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
