Analyst Commercial Planning (F/M/X)

Posted 8 Days Ago
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Issy-les-Moulineaux, Hauts-de-Seine, Île-de-France, FRA
Hybrid
Junior
Hospitality
The Role
Support commercial promotion planning and forecasting, monitor campaign performance, run post-campaign incrementality analyses, provide marketing analytics and attribution support, and integrate promotional insights into automated commercial reporting for leadership.
Summary Generated by Built In
Company Description

Join Accor, pioneering the hospitality of tomorrow. 

We are a world-leading hospitality group, a team of over 360,000 dedicated to the art of welcome. We have been designing new ways of experiencing the world for over 50 years. 

Job Description

• Promotion Strategy & Forecasting :

Support the Senior Manager in designing the commercial promotion calendar by providing data-backed recommendations on discount levels and booking windows

Build demand forecasts for upcoming promotions, predicting room-night pick-up and revenue impact based on historical seasonality and market trends

Monitor "on-the-fly" performance of active promotions, flagging if a campaign is underperforming against its forecast early enough to pivot strategy

• Post-Campaign Analysis (Post-Mortems) :

Conduct deep-dive analyses on completed promotions to measure Incremental Lift (revenue that wouldn't have happened without the offer) vs. Dilution (revenue from guests who would have booked anyway)

Evaluate the impact of promotions on different segments and channels to determine which offers resonate best with specific audiences

Present key findings and "Lessons Learned" to stakeholders to refine the strategy for the next quarter

• Marketing Analytics Support :

Provide day-to-day analytical support to the Director of Marketing Analytics, specifically focusing on how marketing spend translates into commercial bookings

Assist in tracking Campaign Impact across various channels, helping to visualize the correlation between marketing "noise" and actual revenue "pace.“

Help maintain data hygiene for marketing attribution models, ensuring that campaign tags and source tracking are accurate

• Commercial Reporting Integration :

Synthesize promotional data into the broader team dashboards, ensuring the leadership team has a clear view of how "Offer Revenue" fits into the total performance picture

Automate recurring promotion reports to reduce manual data entry and increase time spent on strategic insights

Qualifications

Background:

  • 2-3 years of professional experience in Revenue Management, Commercial Planning, or Data Analytics 
  • Master's degree 

Mandatory skills:

  • Deep knowledge and understanding of the hospitality industry
  • Programming experience in SQL, Python, or similar languages for data manipulation and analysis
  • Expert-level skills in Microsoft Excel and Powerpoint
  • Outstanding communication and presentation skills with ability to convey complex analytical concepts to non-technical audiences & develop C-level
  • Fluent in French/ English

Preferred skills:

  • Excellent organizational and project management skills with ability to manage multiple priorities
  • Proficiency with Tableau
  • Detail-oriented mindset with strong attention to accuracy and data integrity
  • Experience working in international or multicultural business environments

Skills Required

  • 2-3 years of professional experience in Revenue Management, Commercial Planning, or Data Analytics
  • Master's degree
  • Deep knowledge and understanding of the hospitality industry
  • Programming experience in SQL, Python, or similar languages for data manipulation and analysis
  • Expert-level skills in Microsoft Excel and Powerpoint
  • Outstanding communication and presentation skills with ability to convey complex analytical concepts to non-technical audiences and develop C-level
  • Fluent in French and English
  • Excellent organizational and project management skills with ability to manage multiple priorities
  • Proficiency with Tableau
  • Detail-oriented mindset with strong attention to accuracy and data integrity
  • Experience working in international or multicultural business environments
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The Company
HQ: Paris
77,633 Employees

What We Do

We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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