Analyst, B2B Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Analyst, B2B Marketing

About the Role:
As an Analyst in B2B Marketing, you will support marketing strategies and assist in executing integrated programs to achieve business goals for Global Partnerships and Fintech teams. You will collaborate closely with internal teams and partners to provide insights, identify opportunities, and measure success.
Key Responsibilities:
• Partnership Campaigns: Collaborate on the development and execution of co-marketing campaigns with global partners and fintechs. Focus on driving user engagement, brand awareness, and market growth. Partner with account managers to identify gaps and propose marketing solutions that drive results.
• Strategic Collaboration: Work alongside our partners to identify mutual marketing opportunities, aligning their objectives with Mastercard’s brand strategy.
• Content Development: Create tailored marketing collateral, including promotional materials, digital assets, and thought leadership pieces, that resonate with fintech audiences.
• Market Intelligence: Conduct research on industry trends, competitor activities, and partner performance to inform strategic decisions and identify new partnership opportunities.
• Data Analysis: Monitor campaign performance metrics, analyze outcomes, and suggest optimizations to enhance the effectiveness of partner marketing efforts. Track performance metrics for marketing programs and campaigns, ensuring alignment with business objectives.
• Cross-functional Collaboration: Work with internal teams, including Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.
Who You Are:
• Tech-Savvy: You have a strong interest in digital innovation, fintech, and the intersection of technology and finance.
• Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences. And you’re amazing with PowerPoint!
• Strategic Thinker: You can see the big picture and understand how partnerships can drive business objectives.
• Data-Driven: You’re comfortable with analyzing data and turning insights into actionable marketing strategies.
• Team Player & Relationship Builder: You enjoy working with others and can build strong relationships with both internal and external stakeholders.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Authentic Communicator: You communicate clearly and effectively.
• Optimist: You maintain a positive attitude and approach challenges with enthusiasm.
• Can Do Attitude: No job is too small for you!
• Microsoft Office: Strong PowerPoint, Word & Excel skills.
• Proactive Problem Solver: You anticipate challenges, offer creative solutions, and take initiative to drive improvements.
Bonus Skills:
• Background in marketing, payments, fintech, or global partnerships.
• Familiarity with experiential marketing, sponsorships, or loyalty programs.

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.