ANALISTA SR, MARCA

Posted 3 Days Ago
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Quito, ECU
In-Office
Senior level
Beauty • Retail • Social Impact • Manufacturing
The Role
Manage Avon’s brands and portfolio in Ecuador, driving growth through commercial proposal execution, branding, pricing, and market activations. Responsibilities include strategic marketing planning, category and brand analysis, market research, KPI tracking, product and brand launches, media supplier management, and use of market intelligence panels such as Euromonitor, Kantar, Nielsen, and Raddar.
Summary Generated by Built In

OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.

Role Type

Permanent

What will you be doing here?

Experto, líder, administrador y desarrollador de la categoría (marcas y portafolio) para Avon en Ecuador garantizando el cumplimiento de objetivos de crecimiento a través de la administración y ejecución de la propuesta comercial, branding, pricing y activaciones en el mercado.

What knowledge and experiences will you need to bring to share with our network?

  • Profesional en Marketing, Mercadeo y Publicidad o afines.
  • Experiencia mínima de 4 años en roles de marketing gestionando y analizando categorías/marcas en mercado venta directa o similares.
  • Conocimiento en mercadeo estratégico y/o diseño de planes de marketing.
  • Manejo avanzado de bases de información.
  • Fuertes habilidades analíticas.
  • Investigación de mercado y kpis
  • Manejo proveedores de media digital, tradicional y activaciones
  • Ejecución de lanzamientos de marca y productos
  • Pricing, branding
  • Conocimiento de paneles de mercado (Euromonitor, Kantar, Nielsen, Raddar).

What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position

Skills Required

  • Professional degree in Marketing, Marketing Communications, Advertising, or a related field
  • At least 4 years of experience in marketing roles managing and analyzing categories or brands, preferably in direct selling or similar markets
  • Knowledge of strategic marketing and/or marketing plan development
  • Advanced proficiency managing information databases
  • Strong analytical skills
  • Experience with market research and KPIs
  • Experience managing digital media, traditional media, and activation providers
  • Experience executing brand and product launches
  • Knowledge of pricing and branding
  • Knowledge of market panels including Euromonitor, Kantar, Nielsen, and Raddar
Am I A Good Fit?
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The Company
HQ: São Paulo
Year Founded: 1969

What We Do

Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. It offers beauty and well-being products with innovation, sustainability, and positive impact at their core.

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