Analista Glow Expression Sênior

OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.

Role Type

Permanent

What will you be doing here?

Fortalecer o brand equity e impulsionar os negócios através da criação e execução de planos 360°, garantindo que nossas marcas tenham narrativas autênticas, relevantes e conectadas aos objetivos estratégicos da empresa.

What knowledge and experiences will you need to bring to share with our network?

• Planejar e executar campanhas 360° para consumidor final e força de vendas: Integrar mídia, trade, digital, PR e influenciadores com foco em awareness e conversão;

• Analisar performance, tendências de mercado e comportamento do consumidor para guiar decisões de marca;

• Desenvolver storytelling e key messages que reforcem posicionamento que gerem valor para consumidores fiéis e novos;

• Liderar o dia a dia com os principais stakeholders internos e fornecedores, garantindo prazo, qualidade e budget;

• Assegurar consistência de marca em todos os pontos de contato: venda direta, ponto de venda e digital.

Requisitos:

• Experiência com gestão de marca e campanhas 360°;

• Transitar bem entre dados e storytelling;

• Conhecimento em brand awareness, share of voice e métricas de branding;

• Boa comunicação e habilidade para conectar áreas: trade, produto, digital e agências;

• Hands-on e ownership: faz acontecer de ponta a ponta;

• Organização e prioridade de projetos;

• Perfil mão na massa com pensamento estratégico;

• Experiência com gestão de múltiplos projetos simultâneos.

Desejáveis:

• Experiência com beleza/cosméticos ou bens de consumo

What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position