OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.
Role Type
PermanentWhat will you be doing here?
Responsable de planificar y proyectar las ventas y la demanda del canal E-Commerce, diseñar y simular estrategias promocionales, y monitorear el desempeño comercial para identificar oportunidades de crecimiento, optimizar la rentabilidad y asegurar el cumplimiento de los objetivos de venta. Monitoreo y Phasing de Ventas: Realizar el seguimiento diario/semanal del cumplimiento del presupuesto, identificando desviaciones y proponiendo palancas de ajuste comercial.What knowledge and experiences will you need to bring to share with our network?
Objetivo de la posiciónResponsable de planificar, proyectar y monitorear el desempeño comercial del canal E-Commerce, anticipando la demanda y simulando escenarios promocionales para maximizar ventas, rentabilidad y cumplimiento de objetivos.
Principales responsabilidades1. E-Commerce Planning & Demand Forecasting
- Elaborar proyecciones de ventas y demanda para el canal E-Commerce por ciclo y mes.
- Planificar escenarios para campañas regulares y eventos comerciales como Hotsale.
- Dar seguimiento a la evolución de la demanda y ajustar las proyecciones de acuerdo con el comportamiento del negocio.
2. Promociones & Commercial Simulation
- Diseñar y simular diferentes mecánicas promocionales para estimar su impacto comercial.
- Evaluar escenarios de descuentos, bundles, cupones, envío gratis y otras promociones.
- Analizar el impacto de cada escenario en ventas, Ticket Medio, unidades por pedido y Margen Bruto.
- Generar recomendaciones comerciales con base en los resultados de las simulaciones.
3. Sales Performance & Pacing
- Monitorear de manera diaria y semanal el desempeño del canal contra presupuesto y objetivos.
- Monitoreo en disponibilidad de stock necesario para respaldar las proyecciones de venta, garantizando el abastecimiento y reducir el riesgo de quiebre de stock
- Identificar desviaciones y oportunidades de negocio.
- Proponer palancas comerciales y ajustes de corto plazo para mejorar el desempeño.
Experiencia
- 3 años de experiencia en posiciones similares
- Experiencia en E-Commerce, Commercial Planning, Demand Planning, Sales Planning, Revenue Management o áreas comerciales/analíticas.
- Experiencia trabajando con forecasting, presupuestos, promociones y análisis de performance comercial.
- Deseable experiencia en negocios de alto volumen promocional y/o retail, consumo masivo, marketplaces o E-Commerce.
Conocimientos / habilidades
- Excel avanzado y manejo de análisis de datos.
- Experiencia con forecasting y modelación de escenarios.
- Entendimiento de métricas E-Commerce: AOV/Ticket Medio, UPP, margen, descuento promedio, ventas y conversión.
- Capacidad para transformar datos en recomendaciones y decisiones comerciales.
- Deseable conocimiento de herramientas de BI como Power BI, Tableau o similares.
#LI-XT1
What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position
Skills Required
- At least 3 years of experience in similar positions
- Experience in E-Commerce, commercial planning, demand planning, sales planning, revenue management, or commercial/analytical areas
- Experience with forecasting, budgets, promotions, and commercial performance analysis
- Advanced Excel and data analysis skills
- Experience with forecasting and scenario modeling
- Understanding of E-Commerce metrics, including average order value, units per order, margin, average discount, sales, and conversion
- Ability to translate data into commercial recommendations and decisions
- Experience in high-volume promotional businesses, retail, consumer goods, marketplaces, or E-Commerce
- Knowledge of business intelligence tools such as Power BI or Tableau
What We Do
Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. It offers beauty and well-being products with innovation, sustainability, and positive impact at their core.
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