Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice
The Amazon Content Manager will be responsible for creating, optimizing, and managing all content across the Amazon platform to drive sales, enhance customer experience, and ensure brand consistency. The ideal candidate will have a deep understanding of Amazon’s ecosystem, including A+ content, product listings, reviews, and SEO best practices. They will work closely with the eCommerce team, marketing, and design departments to develop and execute a content strategy that supports both short-term sales goals and long-term brand growth.
As an Amazon Content Manager, a typical day might include a mix of the following:
Amazon Product Listings Optimization:
- Manage and optimize product listings to ensure they are compelling, accurate, and SEO-optimized.
- Manage copywriting and editing processes to maintain high-quality product titles, bullet points, descriptions, and back-end keywords to maximize visibility and conversion rates.
- Ensure all product information, such as specifications, ingredients, benefits, and usage instructions, is consistent and accurate across markets.
- Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazon’s guidelines.
A+ Content Creation:
- Develop and implement A+ Content strategies to improve product detail pages, including creating enhanced brand content (EBC), lifestyle images, comparison charts, and videos.
- Ensure A+ content is aligned with the brand's voice, tone, and image while driving customer engagement and improving conversion rates.
SEO and Keyword Strategy:
- With agency partnership, conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings.
- Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, and others to monitor keyword performance, search trends, and competitor analysis.
- Optimize product content for Amazon’s algorithm (A9) to improve organic search rankings.
Amazon Brand Store Management:
- Manage and update the brand’s Amazon storefront, ensuring it reflects the latest product launches, premium template, promotions, and seasonal campaigns.
- Create and manage engaging banners, videos, and promotions to enhance brand presence and drive traffic/conversion to product pages.
Product Launches:
- Collaborate with marketing and product teams to plan and execute successful product launches on Amazon.
- Ensure proper imagery, assets, videos, A+, and other launch content is tracked and delivered on-time to support the sales team/agency with best-in-class launch practices.
Performance Analytics and Reporting:
- Monitor and analyze product listing performance, sales data, and customer feedback.
- Use A/B testing and data to continuously improve content and identify opportunities for growth, conversion, and customer satisfaction.
- Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth, conversion rates, and customer reviews, to evolve best-in-class content strategy in real time.
Collaborative Teamwork:
- Work closely with the eCommerce, Marketing, and Design teams to align content strategy, seasonal campaigns, and promotions.
- Collaborate with other team members to ensure that Amazon content is aligned with broader omnichannel strategies and brand guidelines.
Key Performance Indicators (KPIs)
Content Health:
- Ensure 100% of product listings are complete with optimized titles, bullet points, descriptions, images, and A+ content.
- Maintain an A+ content rating of 90% or higher across product listings.
- Ensure all product content adheres to Amazon’s best practices and brand guidelines.
- Sales and Conversion Metrics:
- Achieve a targeted increase in the conversion rate for Amazon listings (e.g., a 15% increase in conversion rates within 6 months of optimizing product pages).
- Monitor and aim to increase the average order value (AOV) on Amazon by improving product bundling and cross-selling through optimized content.
- Track sales growth across product categories and aim for a target growth percentage per quarter (e.g., 10% quarterly growth in sales for top-performing products).
SEO and Organic Search Performance:
- Ensure all product listings are fully optimized for relevant keywords, with a target of having 90% of product pages rank in the top 5 search results for primary keywords within 3 months.
- Track keyword ranking improvements and increase organic traffic to product listings by 20% year-over-year.
Amazon Storefront Maintenance:
- Ensure timely updates to the Amazon storefront with new product launches, promotional events, and seasonal changes (e.g., quarterly updates to the storefront with new content).
- Aim for a 15% increase in traffic to the Amazon storefront through improved navigation, design, and promotional/seasonal banners.
Customer Retention and Brand Loyalty:
- Monitor the effectiveness of content updates in driving repeat purchases, aiming for a 10% increase in repeat customer rate on Amazon.
- Develop and implement content strategies to enhance customer loyalty, such as brand storytelling and customer success stories, aiming for a 15% increase in brand-following on Amazon.
The Details:
- Location: We are based in Seattle, WA. Local candidates are preferred.
- Hours: Typical PST business hours, with some flexibility required.
- Physical requirements: Ability to handle long periods of both sitting & screen time.
- Travel requirements: ~ 3%
What you’ll bring to the table:
- 3-5 years of experience in e-commerce content management, preferably within the beauty/skincare industry and/or on Amazon.
- Bachelor’s degree in Business, Marketing, or a related field is preferred.
- Strong knowledge of Amazon Seller Central, Vendor Central, and Amazon Marketing Services (AMS).
- Expertise in Amazon SEO, including keyword research, A/B testing, and A9 algorithm optimization.
- Experience with Amazon Ads (PPC) and other Amazon marketing tools.
- Creative mindset with a focus on delivering high-quality, engaging content.
- Excellent problem-solving abilities and a proactive mindset.
- Excellent written and verbal communication skills with keen attention to detail.
- Strong project management skills and the ability to work effectively across cross-functional teams.
- Ability to analyze data and make data-driven decisions.
What can help you really stand out:
- Experience within the skincare, beauty, or consumer goods industry.
- Familiarity with additional e-commerce platforms (e.g., Walmart, Target, Shopify, TikTok Shop etc.).
- Knowledge of digital marketing tools such as Google Analytics, Amazon Ads, and other SEO/SEM platforms.
- Understanding of A/B testing, conversion optimization techniques, and sales funnel management
Approximate Salary Range Based on Experience and Location:
$90,000 - $100,000 USD/annually
#LI-NG1
Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
Top Skills
What We Do
WE KNOW SKIN. All facts, no fluff. Since 1995.
Paula's Choice Skincare is a multinational organization that is over 27 years strong. We're an industry leader recognized for our integrity & commitment to delivering the highest quality skin care products to our customers.
We question ingredients, follow the facts & stand up for the customer, because we're on this journey together.
If you've been looking for a career where you can make a significant impact, have your ideas celebrated & work with some of the most talented professionals in the industry... Paula's Choice is your right choice.
WHAT WE VALUE:
We stand for inclusivity & anti-racism.
We are a culture of feedback.
We put our customers first.
We thrive on change.
We reach success together.
PERKS INCLUDE:
+3 medical plans to choose from
+Dental
+Vision
+Short term & long term disability
+Paid parental leave
+401k match contributions
+Paid time off for volunteering
+LEED-certified headquarters
+Plant trees to offset business travel carbon emissions
+Generous time off policy
+ Employee Assistance Program
+Fitness perks
+Meditation app membership
+Free & discounted products
+Dog friendly office
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