Amazon and eCommerce Strategist

Posted 4 Days Ago
Be an Early Applicant
New York, NY
In-Office
75K-95K Annually
Mid level
Marketing Tech
The Role
Lead the planning and execution of e-commerce strategies, manage client relationships, and optimize seller content across multiple platforms.
Summary Generated by Built In

Direct Agents is looking for an experienced Amazon Specialist and Retail Media (a plus) to lead planning, development, and execution of our e-commerce strategy across key agency accounts. Primary focus is on Amazon, with additional retail media channels (Walmart, Target, Best Buy, etc.) a plus.

This role offers a competitive salary range of $75,000 - $95,000, depending on experience, with annual performance-based compensation reviews. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

  • Strategic Planning & Development: Lead the planning, development, and execution of eCommerce strategy across key agency accounts, including Media Planning and Forecasting, Brand Strategy, Product & Launch Strategy, and Inventory Forecasting among others
  • Account Team Leadership: Lead a team of client success managers, account analysts, and associates. Ensure client objectives are met through a high performing support team.
  • Market Research & Analysis: Proactively gather relevant data on market trends, competitor strategies, and industry developments. Use this knowledge to inform and refine our e-commerce strategy.
  • Vendor and Seller Exposure with Retailers: Worked closely with both Seller Central and Vendor relationships, with intimate knowledge of how those systems function.
  • Content Management & SEO Expertise: Oversee and strategize on new and existing seller content creation, SEO optimization, and management across platforms. Ensure all content follows Website and Marketplace SEO best practices, improving sessions, unit session percentage, and improving quality score/best seller rankings
  • Product Promotion: Oversee campaign management, product launch & promotional strategy, and advertising across Amazon & Marketplaces, working with both Seller Central and Vendor Central clients.  Become familiar with DA's proprietary ad management tools and technology.
  • Innovative Strategy Development: Continuously ideate and test out-of-the-box strategies. Collaborate with the team to develop custom solutions that cater to evolving client needs.
  • Engagement with Emerging Marketplaces: Lead the methodology and development for emerging marketplace media, ensuring our agency remains a frontrunner in e-commerce expansion efforts.
  • Client Relationship Management: Build and maintain strong relationships with key decision-makers across platforms. Ensure strategies align with client objectives and adjust based on feedback.
  • Utilize E-commerce Tools: Leverage tools such as Amazon Advertising, Walmart Connect, Roundel, Google Analytics, Helium10 and other platform-specific utilities to optimize our online presence and sales strategies.
  • Continuous Learning & Development: Dedicate time to understanding emerging e-commerce strategies, platform evolutions, and anticipating the future direction of the industry.


YOUR BACKGROUND

  • 2+ years in e-commerce strategy, preferably with a focus on Amazon, DTC, Walmart, Target, etc. Proven success in developing and executing innovative strategies.
  • Strong aptitude for autonomous thought and action, consistently demonstrating the ability to identify challenges, innovate solutions, and navigate complex scenarios without reliance on external guidance.
  • Demonstrated expertise in Google Sheets and Google Slides, showcasing the ability to analyze complex data sets, craft compelling presentations, and drive data-driven e-commerce strategies.
  • Exceptional verbal and written communication skills are vital for effectively engaging with clients, vendors, and internal teams. Must be persuasive, confident, and capable of building rapport.
  • Familiarity with platforms such as Google, Meta, Amazon, Walmart, Target, and emerging marketplaces is a plus. Comprehensive understanding of e-commerce trends and challenges.
  • Experience using a myriad of e-commerce tools, including but not limited to, Amazon Advertising, Walmart Connect, Helium10, JungleScout, Supermetrics, and others.
  • Demonstrated ability to meet or exceed targets and drive continuous growth. Must be proactive, self-driven with a relentless focus on achieving measurable outcomes.

WHY DIRECT AGENTS
Work-Life Balance
  • 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
  • Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
  • Remote Flexibility: Work from anywhere options based on seniority
  • Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
  • Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
  • Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
  • Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
  • Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
  • AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
  • Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
  • Career Development: Shape your path through mentorship, training programs, and direct access to leadership
  • Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
  • Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
  • Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!

Top Skills

Amazon Advertising
Google Analytics
Helium10
Junglescout
Seo
Walmart Connect
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The Company
HQ: New York, NY
148 Employees
Year Founded: 2003

What We Do

Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.

Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.

We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun

Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”

To learn more about our services visit www.directagents.com or email [email protected].

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