About this role
The Team
The Digital team drives firmwide strategy and execution, amplifying Aladdin’s priority messages at scale. The team partners with business and commercial marketers to modernize our approach, drive greater efficiency, deliver more effective outcomes, and create competitive advantages. We are proud of our ability to unify organic and paid search, leveraging AI-powered discovery to maximize visibility and commercial impact across every digital touchpoint.
Role and Impact
The Vice President, Search owns Aladdin’s global search growth strategy across SEO, GEO, Paid Search, and LLM‑driven discovery, with direct accountability for commercial impact. This role unifies organic and paid search into a single performance engine, leveraging large language models and AI‑powered search experiences to capture demand, influence consideration, and drive revenue.
By integrating data, insights, and investment across traditional search and LLM surfaces, the VP ensures Aladdin’s priority messages are visible where and how decisions are now made. Partnering closely with business and commercial marketing leaders, this role future‑proofs Aladdin’s search presence and delivers measurable growth in a rapidly evolving AI‑led landscape.
Responsibilities
- Own Search Growth Strategy: Define and execute Aladdin’s integrated search strategy across SEO, GEO, Paid Search, and LLM‑driven discovery, aligned to global business and revenue priorities.
- SEO Champion & Tactical Lead: Serve as Aladdin’s go-to expert for SEO, providing tactical implementations, technical recommendations, and strategic guidance. Act as the SEO advocate and champion within the organization, ensuring best practices are embedded across all digital initiatives.
- Lead AI & LLM Discovery: Establish Aladdin’s presence across AI‑powered and LLM‑native search surfaces, ensuring priority messages influence modern research and buying decisions.
- Performance Measurement & Optimization: Set KPIs and measurement frameworks that link search performance to pipeline, customer acquisition, and revenue growth; optimize continuously for ROI.
- Technical Auditing & Monitoring: Conduct in-depth technical SEO audits using Conductor and related tools to identify issues related to crawlability, indexability, site speed, international language targeting and structured data.
- Cross-Functional Collaboration: Partner with business, regional, and product marketing teams to ensure alignment and maximize impact.
- Innovation & Industry Engagement: Stay at the forefront of AI-driven search trends, algorithm updates, and emerging technologies; represent BlackRock at industry events and with key partners.
Core Skills
- Mastery of technical SEO, content strategy, paid search, and analytics platforms (Conductor, Adobe Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog).
- Deep expertise across SEO, GEO, Paid Search, and analytics, with the ability to integrate these into a single commercial growth strategy
- Strong command of AI‑powered search, LLMs, and emerging discovery platforms
- Advanced analytical skills with a proven ability to translate data into clear business insights and investment decisions
- Hands‑on, execution‑oriented leadership style with ownership from strategy through delivery
- Experience building measurement frameworks that link search performance to revenue and growth outcomes
- Strong vendor, budget, and project management capabilities
- Proven ability to collaborate across Marketing, Media, Product, Editorial, Social, and Technology teams
Qualifications
- 5+ years of experience in digital marketing, with deep expertise in search (SEO, GEO, Paid Search) and paid media at scale.
- Proven track record of leading global teams and managing multi-million-dollar budgets.
- Extensive hands-on experience planning, executing, and optimizing paid search campaigns including budget management, audience targeting, and ROI analysis.
- Hands-on experience with technical audits, site speed optimization, and structured data implementation.
- Proficiency in Conductor, Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Adobe Analytics.
- Bachelor's degree in marketing, Business, or related field; MBA or advanced degree preferred.
- Experience with AI-powered search, LLMs, and emerging digital marketing technologies.
- Strong analytical and problem-solving skills; ability to make decisions in a fast-paced environment.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.Skills Required
- 5+ years of experience in digital marketing
- Deep expertise in search (SEO, GEO, Paid Search)
- Proficiency in Conductor, Google Search Console, SEMrush, Ahrefs, Adobe Analytics
- Experience with AI-powered search and LLMs
- Demonstrated ability to manage multi-million-dollar budgets
- Bachelor's degree in marketing, Business, or related field
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers. BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today. At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together. Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
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