(AIG Sonpo) Marketing Analytics & Performance Manager

Job Purpose

• Your core mission is to enable AIG’s Marketing & Communications team to leverage analytics to efficiently execute, measure and improve the effectiveness of marketing activities, and quantify the impact of M&C activities on the business    

Job Responsibilities

　Core Responsibilities

• Develop and deliver best practice approaches to enable initiative owners to plan, execute, measure and optimize the performance of marketing activities, including new customer acquisition, cross sales and retention initiatives, leveraging internal, external and research data as appropriate
• Lead the design, development, operation and improvement of performance dashboards that measure M&C’s progress towards achieving key business goals
• Support the reporting of Japan’s performance and business insights to global HQ and actively exchange best practices and know-how with other regions
• Partner with the Digital team to implement standard operating frameworks and processes (SOPs) to efficiently monitoring and report marketing KPIs
• Support the efficient execution and optimization of digital advertising performance, including developing and deploying SOPs and subject matter expertise to support other teams to meet agreed KPIs, and provide actionable feedback on how to improve the effectiveness of the customer journey
• When necessary, able to effectively engage senior management to present plans and receive feedback
• Support members of the M&C team to develop and leverage subject matter expertise in the analytics and performance measurement space.

Additionally

• Effectively collaborate with and orchestrate other business stakeholders to overcome obstacles and deliver initiatives that meet customer, agent and AIG’s needs
• Actively partner with the Digital team, IT and external partners to develop and improve AIG’s platforms and technical capability for delivering and measuring marketing initiatives
• Be a source of ideas and energy to trial new, practical approaches to expand AIG’s marketing performance and capabilities in the short term, and to plan a broader, integrated digital transformation in the mid-term.
• Work collaboratively with key business partners across all functional areas of the business to ensure strategic alignment of business objectives, business performance, and a consistent brand voice.

Key Relationships

　Internal Interactions (Within the Organization)

• Japan Marketing & Communications team
• International M&C teams (reporting team and executives)
• Product, Distribution and other business functions
• Transformation and IT groups
• Procurement, Compliance, Legal teams

　External Interactions (Outside the Organization)

• Marketing agencies
• Digital Consulting / Platform and Resource Vendors
• Design agencies

Required Skills and Experiences

　Educational Qualification

• Bachelor degree or equivalent experience

　Specific Qualifications / Capabilities

　　Core capabilities:

• Experience with marketing and business analytics, setting and measuring performance against KGIs / KPIs
• Proficient at proposing different approaches and combining multiple inputs to effectively measure initiative performance
• Skilled at engaging initiative owners to determine business requirements, set up and refine reporting outputs, and deliver an effective PDCA process 
• Technical skills to set up BI dashboards (MS Power Platform) , access IT systems to export data, and some basic coding for analysis
• Core technical statistics and modelling knowledge required for analysis
• Strong business level Japanese and English

　　Skills below a plus:

• B2B2C / agency model and insurance industry experience
• Basic digital marketing domain knowledge including acquisition funnel thinking, marketing automation and analytics tools, SEO and UX  
• Digital campaign / advertising and media mix experience
• Project management, including use of Agile methodologies

　Total Experience

• More than 5 years’ experience and expertise with business analysis, KPI setting, performance management and reporting
• At least 3 years of experience in Digital Marketing including web marketing analytics and optimization
• More than 3 years’ experience with design, develop, manage dashboards by Power Platform (Microsoft)
• Experience and expertise for “Adobe Experience Cloud”, especially AC, AA, AEM, AT, CJA a plus
• Digital agency experience, UI/UX, Information Architecture (IA), and Scrum knowledge are plus

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

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