AI & Software Engineering Senior Lead

Posted 14 Days Ago
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Dallas, TX, USA
In-Office
Senior level
AdTech • Agency • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Analytics
PMG is a global, independent marketing services and technology company that unlocks potential.
The Role
Lead the development of scalable software products, mentor teams, design systems, and integrate AI technologies to enhance backend solutions.
Summary Generated by Built In

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

You’ll work alongside a mix of software engineers, data scientists, and product partners who build and maintain AI-powered tools used by teams across PMG. Day to day, you’ll collaborate with Engineering peers on architecture and quality, with Product on shaping what to build next, and with stakeholders who rely on these systems to make decisions and move work forward.

Because this is a senior lead role, you’ll also spend time coaching and influencing beyond your immediate team—supporting engineering managers, partnering with other senior technical leaders, and helping teams align on clear technical direction when the path is complex or high-stakes. 

What You Will Be Doing

  • Lead the development of mid-to-large scale software products, guiding work from early technical direction through delivery and long-term iteration.
  • Design and evolve systems that are scalable, reliable, and maintainable—making thoughtful trade-offs around performance, cost, and operational support.
  • Turn complex problems into clear plans, helping teams move from ambiguity to decisions, and from decisions to shipped, stable software.
  • Set expectations for engineering quality through strong design reviews, code reviews, and practical standards that teams can follow consistently.
  • Use sound judgment to challenge approaches that put reliability, security, or outcomes at risk—and propose better options with clarity and respect.
  • Spot opportunities where a small change creates outsized impact (automation, shared tooling, simpler architecture, better developer workflows) and drive adoption.
  • Partner with engineering managers to strengthen team performance—offering coaching, feedback, and support on execution, collaboration, and technical growth.
  • Stay connected to emerging AI and software practices, bringing ideas back to the team when they can improve quality, speed, or user experience.
  • Use AI and automation where it meaningfully improves the work—speeding up iteration, improving testing and observability, and reducing repetitive effort.
  • Own the outcomes of your initiatives, ensuring the work delivers measurable value for the people and teams who depend on it.

What You Will Bring

  • 7+ years of backend development experience, with a strong focus on building scalable, high-performance systems, or a related field, with a bachelor’s or master’s degree or equivalent experience.
  • 3+ years working with modern backend frameworks such as Django, Flask, Spring Boot, or Express.js.
  • Proven experience designing and integrating RESTful APIs and microservices architectures.
  • Hands-on experience working across all stages of software development, including requirements, design, coding, testing, implementation, and support.
  • 3+ years of experience leading and mentoring other engineers to achieve technical excellence.
  • Proficiency in backend languages like Python, Node.js, or Go, with a focus on clean and maintainable code.
  • Advanced skills in working with databases such as PostgreSQL, MongoDB, Redis, or MySQL, including query optimization and schema design.
  • Familiarity with AI technologies like OpenAI, Bedrock, Vertex, and LangChain to explore and implement innovative backend solutions.
  • Experience with version control tools like Git and CI/CD pipelines to automate testing and deployments.
  • Knowledge of infrastructure-as-code tools such as Terraform or Ansible to manage infrastructure efficiently.
  • Hands-on experience with containerization tools like Docker and Kubernetes for deploying and managing distributed systems.
  • Strong expertise in monitoring tools such as Grafana, Prometheus, Datadog or ELK Stack for performance optimization and issue resolution.
  • Strong written and verbal communication skills to collaborate effectively across cross-functional teams.
  • A proactive, solution-oriented mindset with a passion for creating reliable and impactful backend systems.
  • Interest or familiarity with the digital marketing industry and its backend solutions.
  • Experience working with large language models (LLMs) or AI-driven backend tools.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

Ansible
Bedrock
Datadog
Django
Docker
Elk Stack
Express.Js
Flask
Git
Go
Grafana
Kubernetes
Langchain
MongoDB
MySQL
Node.js
Openai
Postgres
Prometheus
Python
Redis
Spring Boot
Terraform
Vertex
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The Company
HQ: Dallas, TX
1,000 Employees
Year Founded: 2010

What We Do

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 1,000+ employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work 11 years in a row.

Why Work With Us

PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.

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