As a Junior Digital PR Associate, you’ll work at the intersection of SEO, PR, brand storytelling, and emerging AI-powered tools. You’ll help promote impactful content that connects with audiences, using data and search insights to support smart, effective execution.
You’ll build and maintain relationships with journalists, influencers, and industry experts to help amplify our content and grow brand visibility. You’ll support the promotion process, including campaign ideation, outreach, distribution, and performance analysis, learning to optimize campaigns based on real-time insights.
A successful Junior Digital PR Associate is curious, detail-oriented, and excited to learn the fundamentals of SEO and digital PR. You’re a strong writer with a knack for telling compelling stories from data, able to juggle multiple priorities in a fast-paced, collaborative environment, and eager to explore how tools like AI can support research, ideation, and outreach.
This role is ideal for a recent graduate or early-career professional who’s eager to learn by doing. From day one, you’ll contribute to meaningful campaigns while receiving the guidance, feedback, and training needed to grow your skills and confidence.
Responsibilities include:
Digital PR Strategy & Execution
- Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness for ConsumerAffairs.
- Stay tapped into trends across news, pop culture, and digital marketing to help inspire timely, relevant campaign ideas.
- Write compelling, tailored pitches that capture journalists’ attention and help earn high-quality media coverage across top-tier and niche outlets.
- Build and maintain relationships with media contacts, including journalists, editors, and influencers, while keeping outreach organized and up to date.
- Support media interview preparation for TV, radio, and digital outlets, including briefing materials, talking points, and coordination with internal stakeholders.
- Monitor competitor activity and flag relevant trends, media moments, and industry opportunities for the broader team.
- Collaborate across teams to brainstorm creative content ideas and support initiatives that grow ConsumerAffairs’ authority and visibility.
Requirements
- Bachelor’s degree in public relations, journalism, marketing, communications, or a related field.
- 0-2 years of hands-on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus. Internships, academic projects, freelance work, or relevant coursework are all welcome.
- Foundational understanding of SEO principles, including how content, backlinks, and authority contribute to organic growth.
- Strong writing and communication skills, with a creative approach to crafting compelling pitches and campaign messaging.
- Able to self-edit for spelling, grammar, clarity, and accuracy before submitting work.
- Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
- Comfortable working with data at a basic level and interested in learning how to measure and report on campaign performance.
- Self-motivated, curious, and open to feedback, with a strong desire to grow in a digital PR role.
Technical Skills
- Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision through internships, projects, or training.
- Introductory experience with SEO or research tools like Ahrefs, SEMrush, Moz, or Google Search Console.
- Comfortable using AI-powered tools to support research, ideation, personalization, and efficiency, while applying human judgment, accuracy checks, and editorial standards.
- Familiarity with AP Style and the ability to write accurate, polished copy for outreach.
- Comfortable using spreadsheets (Excel or Google Sheets) to organize information and track outreach; experience with basic formulas, sorting, and filtering is a plus but not required.
- Familiarity with Google Workspace and collaboration tools like Slack, Airtable, or Trello.
BenefitsWhy You’ll Love Working Here
At ConsumerAffairs, your voice matters. We foster a collaborative environment where you’re encouraged to take initiative, experiment boldly, and grow professionally. We're committed to work-life harmony, career development, and celebrating wins together.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
Skills Required
- Bachelor's degree in public relations, journalism, marketing, communications, or a related field
- Foundational understanding of SEO principles, including content, backlinks, and authority
- Strong writing and communication skills
- Ability to self-edit for spelling, grammar, clarity, and accuracy
- Strong organizational skills and ability to manage multiple tasks and deadlines
- Basic comfort working with data and measuring campaign performance
- Self-motivated, curious, receptive to feedback, and eager to grow in digital PR
- Familiarity with AP Style
- Comfort using spreadsheets such as Excel or Google Sheets
- Familiarity with Google Workspace and collaboration tools such as Slack, Airtable, or Trello
- 0-2 years of experience in digital PR, media relations, content marketing, SEO, or a related area
- Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision
- Introductory experience with SEO or research tools such as Ahrefs, SEMrush, Moz, or Google Search Console
- Experience using AI-powered tools for research, ideation, personalization, and efficiency
ConsumerAffairs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ConsumerAffairs and has not been reviewed or approved by ConsumerAffairs.
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Healthcare Strength — Health coverage is presented as comprehensive across medical, dental, and vision, with employer materials emphasizing premium options. Feedback suggests these offerings are broadly viewed as solid and well-structured.
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Retirement Support — A company-matched 401(k) is explicitly promoted and employer-verified on third‑party listings. Feedback suggests this contributes meaningfully to perceived total compensation.
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Leave & Time Off Breadth — Open PTO and paid holidays are called out alongside remote-work flexibility. Feedback suggests this mix is considered a notable perk that supports work–life balance.
ConsumerAffairs Insights
What We Do
ConsumerAffairs is a rapidly growing online marketplace where each month millions of consumers research purchases, connect with brands, transact, write reviews and stay up to date on important consumer news. Brands utilize our software-as-a-service platform to connect with customers, collect reviews and generate sales. ConsumerAffairs connects consumers with the information and reviews they need to make smart decisions about the most important purchases in their lives. We're an AI-first company combining technology, data, and human insight to help consumers — and to help the brands that serve them earn the trust they deserve. Our team is global, remote-friendly, and built around people who are curious, driven, and genuinely invested in the mission. We move fast, build with AI every day, and hold ourselves to a high standard — not because we have to, but because we care about the work we do and the people it impacts.
Why Work With Us
We help millions of consumers make confident decisions — and the team doing that work is something special. Collaborative, transparent, and AI-first, ConsumerAffairs is the kind of place where people refer their friends, stay for years, and still feel energized by the work.
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