Company: Petra Brands
Location: Remote
Position Type: Full Time
About UsPetra Brands is building the next generation of consumer brands—distinct, design-forward, and engineered for scale. Our portfolio includes fast-growing names like House of Party, Roofus, Luna Naturals, and Fomin, spanning categories from party supplies and pet care to wellness and personal care. We take pride in combining trend-driven creativity with operational excellence across all our channels—retail, DTC, and wholesale.
Role OverviewWe are looking for a fast-paced, culturally savvy AI Creative Specialist to join our team remotely. Unlike standard AI operators, we need someone from the creative industries who understands the creative process—ideally someone who was a designer or some sort of creative manager before. Agency experience definitely helps, because a lot of people can make AI content but don’t get the thinking behind why we make the things we make.
In this role, you will leverage cutting-edge AI tools to produce a high volume of impactful visual assets daily, with a heavy focus on video content. The ideal candidate combines creative intuition and agency-level thinking with prompt engineering mastery and a deep understanding of the Western consumer mindset.
Key Responsibilities- Efficiently generate, iterate, and deliver a high daily volume of polished assets
- Prioritize and specialize in generating high-quality short-form AI videos, motion graphics, and dynamic statics that capture attention.
- Utilize advanced AI platforms (e.g., Runway, Sora, Midjourney, Stable Diffusion, or similar tools) to execute creative visions rapidly.
- Ensure all generated visuals perfectly align with Western aesthetics, cultural nuances, and consumer psychology.
- Bring a high level of Emotional Intelligence (EQ) to interpret creative briefs, understanding the strategic intent behind every asset.
- Ideally someone who was a designer or some sort of creative manager before; agency experience definitely helps. You must deeply understand the creative process and the strategic "why" behind content.
- Extensive experience using generative AI tools, with a proven portfolio showcasing strong video generation capabilities.
- A flawless, intuitive grasp of Western culture, internet trends, and visual preferences.
- The ability to collaborate seamlessly, interpret feedback constructively, and translate abstract concepts into precise AI prompts.
- Exceptional speed and time management to comfortably exceed standard daily asset outputs in a fully remote environment.
- 100% remote work flexibility.
- A forward-thinking environment that bridges traditional creative strategy with cutting-edge AI technology.
- Opportunity to lead high-volume visual experimentation for global-facing brands.
- Competitive salary, growth opportunities, and a collaborative work culture.
Skills Required
- Deep understanding of the creative process and strategic reasoning behind content
- Extensive experience using generative AI tools with a proven portfolio showcasing strong video generation capabilities
- Familiarity and hands-on experience with platforms such as Runway, Sora, Midjourney, Stable Diffusion (or similar)
- Ability to generate, iterate, and deliver a high daily volume of polished visual assets
- Expertise in prompt engineering and translating abstract concepts into precise AI prompts
- Flawless, intuitive grasp of Western culture, internet trends, and visual preferences
- Strong collaboration skills, ability to interpret feedback constructively
- High emotional intelligence (EQ) to interpret creative briefs and strategic intent
- Exceptional speed and time management in a fully remote environment
- Agency experience or background as a designer/creative manager (preferred but helpful)
What We Do
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer. With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.
