AI Content Ideation Lead (all genders)

THE ROLE & THE TEAM

We are looking for an innovative AI Content Ideation Lead to lead the future of AI-driven content creation within our Content Strategy Consideration & Curation (CSCC) team. This role is crucial in guiding and supporting the content ideation team by leveraging AI Content to enhance creativity, improve efficiency, and deliver content that is both relevant and timely. The expert will act as the pillar of AI content ideation within CSCC, refining existing strategies and shaping the future of AI content development. The ideal candidate will be a forward-thinking leader, with deep expertise in AI-powered tools and a passion for revolutionising content creation. A fashion background is a plus.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Lead the integration of AI Content tools into the content ideation process, supporting the CSCC team in developing innovative, data-driven content strategies that respond to emerging trends.

• Guide and mentor the content ideation team on how to effectively leverage AI for content generation, personalization, and optimization, ensuring high team performance and creative output.

• Shape and future-proof the content ideation framework by developing best practices for AI implementation, allowing for scalable and efficient content creation.

• Collaborate with the Content team to ensure AI-driven content aligns with overall content strategy, budgets, and resource planning for upcoming campaigns.

• Translate AI-driven insights into actionable plans that empower the content ideation team to craft compelling and personalised stories that resonate with diverse audiences.

• Work closely with the CSCC Team Lead to ensure AI content strategies support broader business objectives, driving engagement and relevance in all customer-facing content.

• Advocate for AI-driven innovation and foster a culture of continuous improvement within the CSCC team, ensuring that content strategies remain agile and adaptable to the ever-changing digital landscape.

• Facilitate close collaboration between the content ideation team and other pillars within the CSCC team, ensuring AI-driven content creation supports overarching storytelling and business strategy goals.

• Together with the team lead and other pillar leads, establish new ways of working that seamlessly integrate AI into the content creation process, ensuring a holistic and future-forward approach to content ideation and execution.

WE'D LOVE TO MEET YOU IF

• You bring 5+ years of experience in content strategy, content marketing, or a creative role, with at least 2 years of experience in AI-driven content ideation or automation.

• Leadership Skills: Proven ability to lead a content team, guiding them in adopting AI tools to enhance creativity and improve efficiency.

• Technical Proficiency: Expertise with AI-driven platforms (Midjourney, Dally, Adobe Firefly) 

• Innovative Mindset: Ability to think strategically and creatively, with a forward-looking approach to AI’s potential in transforming content creation.

• Collaborative Mindset: Excellent communication skills and a proven ability to work across teams to align AI-driven content ideation with broader business goals.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review