The Role
As an AI Analyst, you'll consult with various departments to identify AI opportunities, build business cases, evaluate technical feasibility, and measure outcomes for AI initiatives.
Summary Generated by Built In
Are you a strategic thinker with a passion for using AI to drive business value?
We're building a world-class internal AI Value Creation team to help every department—from Marketing to Customer Success to Product and Engineering—unlock meaningful, measurable value with AI. As a Business Analyst on this team, you'll operate like an internal consultant, embedding yourself in business functions to identify and define the highest-value AI use cases. Your mission is to be on the front lines of a company-wide AI transformation, acting as a key partner who can translate strategic goals into tangible business impact.
On a typical day, you might:
- Conduct interviews and discovery sessions with stakeholders across departments (Marketing, Product, Customer Support, etc.) to uncover pain points, inefficiencies, and opportunities for AI-driven improvements.
- Analyze and document current workflows and operational processes to pinpoint areas where AI can automate, augment, or optimize business activities.
- Stay up to date on emerging AI tools and trends, evaluating which solutions best align with the company's strategic objectives and SaaS model.
- Collaborate with AI engineers and data scientists to evaluate the technical feasibility of use cases, and build business models that estimate ROI, cost savings, or efficiency gains.
- Convert technical assessments into executive-friendly presentations and narratives that clearly explain AI’s potential impact in business terms, including metrics non-technical leaders understand.
- Develop structured opportunity assessments and prioritization models that weigh business value, complexity, and organizational readiness to guide investment decisions.
- Run ideation workshops and co-creation sessions with departments to shape AI initiatives, while partnering with Ops, Finance, and Analytics teams to validate assumptions and promote change adoption.
- Monitor the progress of AI pilots and implementations, define success metrics, coordinate across teams to resolve blockers, and maintain a repository of validated use cases and business impact stories.
The ideal candidate will bring:
- 5+ years of hands-on experience in business analysis, internal consulting, or transformation roles—preferably in SaaS, tech, or data-driven organizations.
- Proven experience driving strategic or technical initiatives across multiple business units.
- Strong analytical and problem-solving capabilities; the ability to break down complex systems and find leverage points.
- Familiarity with AI/ML concepts, especially their application in real-world business processes.
- Experience building business cases, performing cost-benefit analyses, and modeling ROI.
- Excellent interpersonal and communication skills; you can translate between technical teams and business stakeholders with ease.
- Comfortable operating in ambiguity and driving clarity through structure and insight.
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
AI
Business Analysis
Ml
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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