Your New Role:
The Agency Manager will use their ability to build and foster strong relationships with key stakeholders across their agency patch. Raising Global’s profile across agencies through regular content and engagement, putting Global’s outdoor portfolio and capabilities at the forefront.
You will take ownership of your agency patch ensuring regular face to face time with not only key OOH stakeholders across agencies but also getting to know comms planners and being their go to person. This role will be heavily proactive and it is key to demonstrate a strong knowledge of the Outdoor industry to be able to successfully pitch to stakeholders and to spot opportunities for revenue growth.
You will align with Group Activation Manager and Activation Managers to ensure we are aligning on our sales strategy, and working through the line as efficiently as possible. Working with the Head of Agency you will implement an agency growth strategy ensuring to utilise the teams within Global but also another layer of contact for Global to get better understanding of briefs, build our agency profile, demonstrate expertise – ensuring we are getting our fair share.
As a Agency Manager at Global, you will:
Key Responsibilities
Agency & Account Management – (40%): Own and grow key agency relationships. Day-to-day account leadership across briefs, clients, and teams. Build trust, maintain agency client contacts, and ensure consistent engagement. Identify and grow long-term opportunities within accounts
Strategic Planning & Thought Leadership – (25%): Turn client objectives into effective OOH strategies. Bring proactive ideas, insight, and innovation. Position Global OOH strongly vs competitors
Revenue Enablement – (20%): Support and shape responses to briefs. Contribute to commercial proposals and opportunity development. Drive revenue indirectly through influence and access
Internal Collaboration & Delivery – (15%): Work with internal teams to deliver campaigns smoothly. Ensure strong execution and client satisfaction. Maintain pipeline visibility and core admin
What You’ll Love About This Role
Think Big: Working on the best Outdoor products in the market, including the number one programmatic offering in outdoor.
Own It: You are the face of Global within your agency patch, with the freedom to own and develop relationships across the industry
Keep it Simple: Customer facing having autonomy on your business unit from planning to trading.
Better Together: Your days are guaranteed variety – dealing with client requests, working with your internal counterparts on delivering marketing growth to pitching for your (un)fair share.
What Success Looks Like
In your first few months, you’ll have:
Demonstrated a strong understanding of all Global products and enviornments able to clearly articulate the sales benefits of each.
With support of your Head of Agency, successfully pitch new ideas and opportunities to agencies
Work with head of agency to build an agency strategy plan – putting it into practice to ensure revenue growth
Understand the wider Global and DAXO portfolio
Regular face to face time with your agency; Hot Desk, Status Meetings & Inspiration Sessions
Built strong relationships and rapport with your key contacts.
Undertaken the Global Outdoor new training programme
Collaborate with your OOH agencies to grow sales opportunities
Presented in front of your key customers and internal colleagues
What You’ll Need
Sales Experience: Demonstrate media sales experience as an experienced Account Manager within the Outdoor industry
Outdoor Industry Knowledge: An understanding of the UK media market place.
Technical & Industry Capability: Proficient in Microsoft PowerPoint, Excel, and Keynote. A Good understanding of industry measurement tools, including Route. Able to quickly learn and apply new systems and tools with appropriate guidance
Core Skills & Behaviours: Highly organised with effective time management skills. Communicates clearly and confidently with a wide range of stakeholders, including customers. Works collaboratively as part of a team to achieve shared objectives
Professional Competencies: Demonstrates a proactive approach to sales, delivering creative and innovative solutions. Resilient and adaptable, with the ability to perform effectively in a fast-paced environment. Strong interpersonal skills, with excellent verbal and written communication
Skills Required
- Demonstrate media sales experience as an experienced Account Manager within the Outdoor industry
- An understanding of the UK media market place
- Proficient in Microsoft PowerPoint, Excel, and Keynote
- A Good understanding of industry measurement tools, including Route
- Highly organised with effective time management skills
- Communicates clearly and confidently with a wide range of stakeholders
- Works collaboratively as part of a team
- Demonstrates a proactive approach to sales, delivering creative solutions
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
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