Agency Activation Lead - Data Marketplace

Posted 11 Days Ago
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New York, NY
Hybrid
127K-220K Annually
Mid level
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
The Role
The Agency Activation Lead will manage a team to drive adoption of TransUnion's TruAudience Data Marketplace, collaborating on growth initiatives and strategic relationships with agencies. Responsibilities include hiring, training, building strategies to exceed revenue objectives, and analyzing market trends.
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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
We seek an experienced, passionate, and highly motivated individual who will support and drive adoption across TransUnion’s TruAudience Data Marketplace. This person will be responsible for contributing to and collaborating on growth initiatives that drive strategic value and revenue. You’ll manage a team focused on evangelization of the Data Marketplace in-market to advertising agencies and other marketing professionals.

What You'll Bring:

· 3-5 years of experience managing internal client-facing teams.

· Demonstrated experience in audience data and advertising technology related fields.

· Experience working with brand direct, advertising agencies and/or media planners supporting brands campaigns.

· High energy, curiosity, positive outlook, and collaborative work style.

· Extremely self-motivated with a diligent and self-managed work ethic.

· Experience with CTV, Streaming Audio, DSPs, SSPs, and Ad Servers a plus.

· Strong professional communication skills, both oral and written, coupled with excellent active listening skills.

· Strong customer facing skills and the ability to create and manage relationships at all levels of a customer organization.

· Capability of understanding customer pain points, requirements and correlating potential business value.

· BA/BS degree

Impact You'll Make:

  • Hire, onboard, coach, train, and continually develop a team of Marketplace Partnership sales representatives.
  • Help create a positive, motivating, high energy, and performance driven culture where all team members can thrive.
  • Build and execute a Data Marketplace partner strategy to exceed annual revenue objectives while managing daily, weekly, and quarterly activities and outcomes across the team.
  • Manage TruAudience Data Marketplace strategic relationships with agency holding companies and mid-market agencies
  • ·Analyze market developments and trends as well as compile insights from agency discussions that help inform internal teams.
  • Understand downstream activation ecosystems across, DSP/SSP/Social and other data destination end points connecting audience data with media.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups. 

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The salary range for this position is $127,000.00 - $220,000.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.


 

TransUnion's Internal Job Title:

Sales Mgr, Sales Management

What the Team is Saying

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The Company
HQ: Chicago, IL
13,000 Employees
Hybrid Workplace
Year Founded: 1968

What We Do

TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace.

We do this by having an accurate and comprehensive picture of each person.

This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.

Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.

We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.

Why Work With Us

Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.

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Employees engage in a combination of remote and on-site work.

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