Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We are looking for a skilled and driven Affiliate Marketing and Partnership Manager to lead and grow our Affiliate Marketing initiatives while building and managing strategic partnerships.
Reporting to the EMEA Senior Marketing Manager, Paid Media, this person will be responsible and accountable for the total Affiliate marketing budget, combining leadership and strategy with analytical insight and marketing insight to optimise affiliate programs, foster long lasting partnerships, and deliver measurable results.
The role is responsible for a small team of Affiliate Marketers as well as the agency. You will also be tasked with driving the strategic direction and operations of the EMEA affiliate channel, ensuring continuous optimisation and growth. Creation of the roadmap, management and growing of relationships with key partners, and being data and results driven will be key to the success of this position.
MAJOR ACCOUNTABILITIES:
Develop and execute a comprehensive strategy for affiliate marketing and partnerships in line with revenue and growth objectives.
Collaborating with Trading, Operations, Analytics and CRM teams to integrate ecommerce priorities to the affiliate strategy.
Collaborating with leadership and PR, Brand, performance Marketing teams to align on the right content to push, for the right audiences.
Identify and actively recruit new affiliate partners, innovate on new affiliate strategies.
Testing, reporting, optimising, and analysing channel performance to identify key levers and opportunities for improvements.
Manage Affiliate partnerships, from commercial negotiations to campaign execution, ensuring results towards to setting up KPIs.
Drive innovation and top industry best practices to the channel.
Manage the Affiliate Marketing and the PR Agency, review weekly reports and take actions based on those insights.
Develop and monitor affiliate promotions, ensuring best site placements and maximum exposure for maximum return.
Report on the performance metrics, providing actionable insights and identifying growth opportunities across all affiliate and partner programs.
REQUIREMENTS FOR SUCCESS:
Relevant number of years of experience directly managing affiliate partnerships and working with affiliate networks.
Experience in managing a small team of marketing professionals.
A deep understanding of data driven strategies and tools, as well as the ability to interpret analytics for strategic improvements.
Excellent analytical skills, including proficiency in using web and data analytic tools (e.g. GA360), but also any affiliate platforms.
Strategic approach with the ability to balance big picture thinking and attention to detail.
Strong leadership skills, with the ability to manage and inspire a team.
Experience working with product feeds.
Excellent presentation skills, ability to communicate your ideas and convince an audience using data and visual storytelling.
Agile and proactive approach, with an ability to respond to changing market conditions and consumer behaviour.
Fluent in English, and other European languages are an advantage.
Clear understanding of, and passion for, sneaker/fashion/youth culture and sports and a natural brand guardian.
Ability to travel 10%.
BENEFITS:
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €250 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to Work from Anywhere for up to four weeks per year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
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What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
