We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
**We have a preference for qualified candidates on the east coast for this opportunity**
The EAP Head of Sales is responsible for accelerating the growth and market impact of Aetna’s Resources for Living (RFL) solution. This role drives strategy to expand revenue, strengthen client value delivery, and increase adoption across employer and health plan segments. The leader integrates insights from product, clinical, sales, marketing, and analytics teams to position RFL as a modern, outcomes‑driven, enterprise‑ready wellbeing solution. Serving as both a market ambassador and an enterprise connector, this role represents RFL externally with consultants, clients, and industry stakeholders, while ensuring the RFL value proposition is clearly understood and effectively activated across internal segments and markets.
Key Responsibilities
Growth Strategy & Market Positioning
- Develop and execute RFL’s growth strategy, including target segments, market opportunities, and competitive positioning.
- Translate market, client, and performance insights into clear strategic priorities and growth initiatives.
Pipeline Leadership & Sales Enablement
- Partner with sales and consulting teams to accelerate pipeline growth and influence large, complex opportunities.
- Support finalist presentations and key pursuits with compelling value stories, outcomes data, and differentiation.
- Equip field teams with clear messaging, tools, and enablement assets.
External Market Representation
- Serve as a visible representative of RFL to employer consultants, brokers, and strategic partners.
- Participate in finalist meetings, key client engagements, and industry conferences to elevate RFL’s credibility and market presence.
- Build trusted relationships that shape perception, influence buying decisions, and surface emerging market needs.
Product & Experience Innovation
- Inform product, clinical, and experience roadmaps by translating customer needs and market trends into actionable innovation priorities.
- Partner with internal teams to ensure RFL evolves in alignment with enterprise wellbeing strategies and client expectations.
Enterprise Connectivity & Value Amplification
- Build strong internal partnerships across employer, health plan, and specialty segments to ensure RFL’s value proposition is consistently understood and embedded.
- Align RFL positioning with broader Aetna and CVS Health solutions to drive integrated growth.
Cross‑Functional Leadership & Governance
- Lead and influence across product, clinical, operations, marketing, analytics, and sales through clear governance and accountability.
- Drive alignment on priorities, investments, and execution progress.
Qualifications
Required
- 10+ years of experience in healthcare, wellbeing, behavioral health, or related enterprise solutions.
- Demonstrated success driving growth strategy, sales enablement, or general management of complex products or services.
- Experience working with large employers, consultants, or health plans.
- Strong executive presence with the ability to influence internal and external stakeholders.
- Proven ability to lead cross‑functionally in a matrixed environment.
Preferred
- Experience with EAP, behavioral health, or workforce wellbeing solutions.
- Background in strategy, product leadership, sales leadership, or P&L‑adjacent roles.
- Experience representing solutions at finalist meetings or industry conferences.
Education
- Bachelor’s Degree or equivalent work experience.
Why This Role Matters
This role is critical to shaping the future of Aetna’s Resources for Living offering—ensuring it continues to deliver measurable outcomes, differentiate in a rapidly evolving market, and serve as a cornerstone of enterprise wellbeing for employers and members alike.
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 10+ years of experience in healthcare, wellbeing, behavioral health, or related enterprise solutions.
- Demonstrated success driving growth strategy, sales enablement, or general management of complex products or services.
- Experience working with large employers, consultants, or health plans.
- Strong executive presence with the ability to influence internal and external stakeholders.
- Proven ability to lead cross‑functionally in a matrixed environment.
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive for benefits-eligible colleagues, including medical, dental, and vision with free preventive care and access to virtual care and select no-cost MinuteClinic services. Mental health support is also highlighted with no-cost confidential counseling sessions per issue.
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Retirement Support — Retirement benefits include a 401(k) with a dollar-for-dollar match up to 5% after meeting service and hours requirements. Ownership programs are also offered through an employee stock purchase plan with a stated purchase discount.
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Pay Growth & Progression — A companywide minimum wage floor establishes a baseline that is framed as a positive starting point in some roles and markets. Unionized or high-cost areas are described as having clearer wage scales and step-ups that can materially lift pay over time.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
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