Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job DescriptionAI changed how people search and consume information, disrupting digital marketing playbooks in the process. To compete, we must now be visible both in traditional search results and in AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews. We're looking for an AEO & SEO Manager to pioneer the new path to success and own Experian Health's B2B AI search strategy. You will blend strategy, technical SEO expertise, leadership and implementation. You'll work with our broader content, product marketing and PR teams to change the type of content we're creating and implement AI engine optimization techniques such as schema markup, passage level optimization, and digital PR. You will shape these new content and optimization strategies using research and data. Your goal: ensure our brand and content is visible and surfaced with positive sentiment in AI-generated answers across platforms, in search engines and in whatever comes next. You will report to the Digital Marketing Director.
You will:
- Lead research, strategy, and implementation of AEO (Answer Engine Optimization) for Experian Health - also known as GEO (Generative Engine Optimization) or AI search optimization.
- Increase brand discoverability in generative AI platforms by applying on-page and off-page optimization tactics.
- Design and test AEO-friendly content structures for webpages, blogs, review listings, and new content types.
- Manage technical AEO and SEO projects, including log file analysis, robots directives, schema markup and structured data, and Core Web Vitals.
- Perform in-depth prompt, platform, and competitor analysis.
- Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations.
- Manage strategy, implementation, and reporting for traditional SEO.
- Guide marketing through the next shifts in consumer behavior caused by agentic AI, ambient AI and future developments.
This is an individual contributor role with no direct reports.
Qualifications- 5+ years of experience in SEO and content strategy, with work as both an individual contributor and strategy leader.
- 5+ years of demonstrated experience driving revenue from data-driven digital marketing strategies.
- 1+ years of AI proficiency with an understanding of LLMs and prompting.
- 1+ years of in-house (non-agency) SEO experience.
- 3+ years of experience turning marketing analytics into relevant recommendations.
- 3+ years of competency with keyword research and strategic content planning.
- 3+ years of expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog or similar SEO tools.
- 3+ years of experience with website development technologies and CMS platforms such as Adobe Experience Manager and WordPress.
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K, and life and disability insurance
- Family leave
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
At Experian, our people and culture set us apart. We're committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what matters.
Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote This is a remote position that includes the flexibility to work from home.
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What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
