Advisor, Media Strategy

As a media strategy advisor, you are responsible for designing and implementing media communications strategies using a multi-channel approach. You create custom advertising campaigns and make media choices based on target goals and clients. Your role is to handle the development and implementation of multi-channel media campaigns for your sector. You serve as a resource person for project and marketing teams for media campaign initiatives. Your projects and initiatives require extensive knowledge of your line of work. You prepare recommendations, solutions and media plans based on client needs and the organization’s objectives. You interact with various stakeholders working in other fields to understand their needs, and present and explain the different aspects of the multi-channel multimedia strategy. More specifically, you will be required to:

• Develop knowledge of target clients, their specific needs, their media consumption profile, and their consumer path.

• Design media strategies that meet client needs and established business objectives for various initiatives.

• Carry out media planning and identify the media mix based on business needs and objectives.

• Develop, produce and adapt multimedia campaigns and solutions for various clients.

• Establish goals and key performance indicators, and analyze the results of media campaigns to make observations and develop recommendations to optimize strategies and the return on investment.

• Analyze and negotiate offers, and plan and coordinate campaigns with media partners.

• Perform industry trend monitoring, identify opportunities and recommend improvements to media communications practices.

What we offer*

• Competitive salary and annual bonus

• 4 weeks of flexible vacation starting in the first year

• Defined benefit pension plan that provides predictable, stable income throughout retirement

• Group insurance including telemedicine

• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor's degree in a related field

• A minimum of four years of relevant experience

• Please note that other combinations of qualifications and relevant experience may be considered

• Knowledge of French is required

• Intermediate advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients

Business insight

#LI-Hybrid

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Marketing (FG)

Unposting Date

2025-04-15