The Advisor, Marketing (Product Management) will be responsible for developing and executing marketing strategies to drive the growth and profitability of our retail banking products. This role will require a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the marketplace. Position works hybrid based in San Juan, PR.
MAJOR RESPONSIBILITIES:
- Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
- Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
- Lead the development of comprehensive go-to-market plans for new product launches and product updates.
- Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
- Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
- Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
- Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
- Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
- Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
- Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
- Collaborate with product management, digital banking, customer intelligence, compliance, and other internal stakeholders to ensure alignment and integration of product marketing initiatives with overall business goals and objectives.
- Other duties may be assigned.
EDUCATION AND EXPERIENCE:
- Bachelor's degree in Marketing, Business Administration or related field required. MBA preferred.
- Five (5) years of experience in product marketing, preferably in the banking or financial services industry.
- Minimum education and experience required can be substituted with the equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
- Proven track record of successfully launching and marketing retail products (retail banking products are highly desirable).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
- Fully bilingual – English and Spanish (verbal and written) required.
- Strategic thinker with the ability to develop and execute marketing plans that drive business results.
- Creative mindset with a passion for innovation and continuous improvement.
- Results-oriented with a focus on achieving goals and driving measurable outcomes.
- Proficiency in MS Office (Word, Excel, Power Point) and other business applications required.
Oriental is an Equal Opportunity Employer (EEO Employer / Affirmative Action for Females / Disabled / Veterans)
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What We Do
Since 1964, Oriental has thrived as one of Puerto Rico’s leading banks focused on serving the needs of consumers, businesses, and institutions. With multiple branches throughout the island, it has the second-largest network, and is the third-largest financial institution in core retail and commercial deposits. Oriental has a highly committed team of more than 1,500 employees serving nearly 300,000 clients. Since its establishment, Oriental has distinguished itself by delivering an unparalleled level of service to its clients making possible the progress of the customers, employees, investors and communities it serves.
OFG Bancorp (NYSE: OFG), is its diversified financial holding company that operates under U.S. and Puerto Rico banking laws and regulations. Its three principal subsidiaries, Oriental Bank, Oriental Financial Services and Oriental Insurance, provide a full range of commercial, consumer and mortgage banking services, as well as financial planning, trust, insurance, investment brokerage and investment banking services.
