Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 180+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
Fora is building the future of travel by empowering independent travel advisors to run thriving, sustainable businesses. Our Activation team plays a critical role in supporting advisors beyond their earliest days — helping them build confidence, momentum, and the habits that lead to long-term success.
Today, many advisors experience a drop-off in support and structure after their first 60 days, even though the journey from day 60 through Pro is one of the most important phases in building a thriving advisory business. This is an area ripe for deeper focus, innovation, and community-driven programming that helps advisors stay engaged, grow their book of business, and realize their full potential.
We’re hiring an Advisor Activation Manager to own this post-60-day journey through Pro. This is a highly impactful operator role with end-to-end ownership of a critical lifecycle phase. You’ll design and launch activation programs from scratch, use data to identify what drives advisor momentum, and engage directly with advisors at key moments to influence outcomes.
This role reports to the Head of Activation and works closely across Activation, Advisor Success, and Product to ensure advisors have the structure, accountability, and support they need to succeed beyond onboarding.
Key Responsibilities- Own the advisor journey from day 60 through Pro, creating clear structure, accountability, and momentum for advisors in this phase
- Design, build, and launch activation programs and operating models from zero, including pilots and iterative improvements
- Use data to identify high-potential advisors, performance levers, and drop-off points, and translate insights into action
- Be advisor-facing at key moments to influence behavior, unblock progress, and drive outcomes
- Partner closely with Activation teammates to ensure seamless lifecycle continuity from onboarding through Pro
- Collaborate with Training to shape ongoing education, programming, and cohort-based initiatives for advisors
- Work cross-functionally with Product and Data teams to define metrics, inform tooling, and support advisor behavior change
- Set clear goals and success metrics for programs, track performance, and continuously refine based on results
- 3–5+ years of experience building and scaling customer-facing programs (e.g., activation, retention, lifecycle, or community), with at least 1 year in a high-growth startup environment
- Strong analytical rigor and decision-making skills, with the ability to work confidently in large, messy datasets
- Advanced proficiency in Excel or Google Sheets, including building analyses and models from scratch
- Proven experience building programs, processes, or operating models from the ground up
- Excellent execution and ownership, with strong project management skills and a high bar for follow-through
- Comfort being advisor-facing, with presence and credibility to influence behavior and outcomes
- Ability to work in the U.S. and be based in NYC or willing to relocate
- Experience in entrepreneurial ecosystems
- Experience with lifecycle, activation, or growth programs, including cohort-based or experimental approaches
Compensation for this role varies based on experience, with an indicative range of $90K–$130K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Additional benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Top Skills
What We Do
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
Gallery
Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
