Advertising Strategist, Sales Development

Reposted 24 Days Ago
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Nashville, TN, USA
Hybrid
Senior level
Digital Media • Information Technology • News + Entertainment
Come to Comcast and bring connection to life.
The Role
The Advertising Strategist is responsible for analyzing sales performance, identifying gaps, coaching teams, and facilitating problem-solving to enhance sales effectiveness across the organization.
Summary Generated by Built In
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Responsible for acting as an internal business consultant providing analysis of sales performance to identify gaps between core competency models for specific roles and actual performance. Presents findings and facilitates discussions, identifies performance gaps, creates solutions and assists in implementing solutions to keep individuals and teams performing at top levels. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as a resource for colleagues with less experience.
Job Description
Core Responsibilities
  • Identifies gaps between core competency models and actual work performance through analysis.
  • Works with management to determine key factors creating performance gaps and assists in facilitating problem solving with the leadership team. Assists in remedying the underperforming factors in question by reducing or eliminating the performance gap.
  • Facilitates discussions within specific workgroups and across functional areas with the goal of assisting in uncovering new ways to improve the effectiveness of the sales organization.
  • Works one-on-one with key employees in the field to observe and interpret on-the-job attitudes and behaviors that may be reducing sales effectiveness. Reports findings to management as well as proposes fixes to the performance observations.
  • Coaches individuals and work teams on best practices and promotes cross-divisional best practices.
  • Works with leadership and staff across the organization.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Leadership; Task Organization; Time Management; Prioritization
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years

Skills Required

  • Bachelor's Degree is preferred
  • 5-7 years relevant work experience

What the Team is Saying

Justin
Ying
Margi
James
Jackie-Jane

Comcast Compensation & Benefits Highlights

  • Healthcare Strength Company-sponsored medical, dental, and vision coverage with 24/7 virtual care and mental-health support (including Calm) is broadly available, with low co-pays and fully covered mental-health services cited in multiple summaries. These offerings indicate comprehensive health access across core plans.
  • Retirement Support A 401(k) with company match and an employee stock purchase plan at a 15% discount strengthen long-term financial security. Tuition reimbursement and financial tools add to the overall retirement and savings proposition.
  • Parental & Family Support Paid parental leave for primary and non-primary caregivers, fertility and family-forming coverage, and adoption/surrogacy reimbursements are provided alongside backup caregiving resources. PTO and caregiving supports expand the breadth of family-oriented benefits.

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The Company
HQ: Philadelphia, PA
10,000 Employees
Year Founded: 1963

What We Do

Welcome to Comcast. From the connectivity and platforms we provide to the content and experiences we create, we bring people together, globally. Our people think the world of our work, and that’s why our work is the best in the world.

Why Work With Us

We believe you can achieve extraordinary things when you feel connected - to the work you do and who you do it with. From the platforms we provide to millions of people, to the content and experiences we create - we bring our customers, viewers and teammates closer together across the globe.

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Employees engage in a combination of remote and on-site work.

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