Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
- Performance Marketing Specialist (Google & Video Focus)
5 Work Days Per Week
- Office Near Tai Seng MRT, Singapore
Medical Benefits Provided
Entitled to Yearly Bonus & Performance Bonus
Requirements
Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
Platform Proficiency:
Core Expertise: Deep, hands-on mastery of Google Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.
Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.
Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.
Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.
Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.
Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.
Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads, driving advanced optimization for Search campaigns, scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).
Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.
Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.
Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.
Skills Required
- Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline
- At least 5 years of hands-on experience in advertising operations
- Specialized experience with Google Ads, including Search, Performance Max, and YouTube advertising
- Experience in 3C, e-commerce, internet products, or cross-border advertising
- Familiarity with TikTok Ads and Ocean Engine
- Working knowledge of Meta Ads
- Strong data analysis skills and advanced familiarity with Excel or Google Sheets
- Experience with attribution tracking and analytics tools
- Ability to manage complex campaigns and projects in a fast-paced environment
- Strong strategic thinking and results-oriented execution
- Excellent communication and collaboration skills
- Team leadership or agency management experience
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
