Advertising Campaign Strategist

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Seattle, WA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

As an Advertising Campaign Strategist (ACS) at Demandbase, you'll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value.

The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals.

This role is positioned for growth into a Senior or Lead position.

The base compensation range for this position, not including the company bonus is: $95,000.

What you’ll be doing:

• Manage a book of ~20 customer accounts (volume may vary by segment)
• Drive full utilization of booked media budgets through strategic execution and performance storytelling
• Build and manage customer audience journeys and campaign briefs
• Deliver compelling, insight-driven reports that support renewals and expansion
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
• Surface optimization opportunities and serve as the voice of the customer in internal planning
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
• Support campaign launches and ensure impressions are served to drive accurate billing

What we’re looking for:

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
• Strong analytical skills to evaluate success against performance targets
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint
• Experience buying and/or planning digital advertising campaigns is a plus

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.