The Role
The role involves executing and optimizing account-based marketing campaigns, analyzing buying signals, managing account journeys, and collaborating with sales teams to enhance conversion rates and revenue growth.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You'll Do:
- Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.
- Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team.
- Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees.
- Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages.
- Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
- Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.
What You Will Bring to Coupa:
- 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
- Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
- Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
- Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
- Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
- Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 3-5+ years of B2B marketing experience
- Hands-on experience building and executing multi-tiered ABM programs
- Proficiency in marketing and sales technology platforms
- Solid understanding of the enterprise B2B buying journey
- Data-driven mindset with ability to analyze campaign metrics
- Strong collaborative skills and experience working with sales teams
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
Coupa Insights
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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