Advertising Account Manager

Reposted 2 Days Ago
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Bennington, VT, USA
In-Office
Junior
Events • Other
The Role
Drive revenue by prospecting, presenting customized advertising solutions, managing pipeline in Salesforce, meeting weekly/monthly targets, developing market intelligence, networking at events, and collaborating across local and corporate teams.
Summary Generated by Built In
Job Summary & Responsibilities

Sales & Client Support

  • Support Account Executives with all pre-sale and post-sale activities throughout the sales cycle.
  • Serve as a primary liaison between clients, Account Executives, Creative, and Ad Operations to ensure timely execution of campaigns.
  • Assume account management responsibilities for Account Executives during absences, as needed.
  • Assist with client communication and provide exceptional customer service throughout campaign execution.

Campaign Management

  • Schedule and process all client contracts within the company's order management system.
  • Enter and manage advertising orders across all media platforms, including print, digital, social media, email newsletters, and other advertising products.
  • Coordinate the trafficking and scheduling of all client social media campaigns.
  • Monitor campaign performance and identify campaigns that are underdelivering or under pacing. Collaborate with internal teams to implement optimizations and ensure campaigns meet delivery goals.
  • Ensure all campaign components launch on schedule by proactively managing deadlines and deliverables.

Reporting & Analytics

  • Generate campaign performance reports using Google Ad Manager, Sailthru, and other reporting platforms.
  • Prepare comprehensive monthly client performance reports.
  • Develop professional mid-campaign and end-of-campaign presentations that communicate campaign results, insights, and recommendations.
  • Assist the VP of Media Revenue & Partnerships with revenue tracking, forecasting, and financial reporting.

Creative & Asset Management

  • Coordinate the collection and organization of all print and digital creative assets for upcoming campaigns.
  • Work closely with clients, Account Executives, and the Creative team to secure new artwork, revisions, and campaign materials.
  • Ensure all creative assets are received, approved, and delivered according to production schedules.

Sales Operations

  • Maintain weekly and monthly revenue tracking reports.
  • Create client proposal presentations highlighting integrated advertising opportunities and campaign recommendations.
  • Develop sales collateral, including media kits, sales sheets, promotional materials, specification sheets, holiday cards, and other marketing resources.
  • Manage advertising calendars for eDaily, eWeekly and Dedicated Email campaigns to ensure accurate scheduling and execution.
Preferred Qualifications
  • 2–5 years of account management, advertising operations, media sales support, or project management preferred.
  • Exceptional organizational skills with strong attention to detail.
  • Ability to manage multiple projects simultaneously while meeting strict deadlines.
  • Strong written and verbal communication skills.
  • Excellent interpersonal skills with the ability to collaborate across multiple departments.
  • Proficiency in Microsoft Office, particularly PowerPoint and Excel.
  • Experience with Google Ad Manager, Sailthru, CRM systems, and digital advertising platforms is preferred.
  • Ability to analyze campaign performance and identify optimization opportunities.
  • Self-motivated, proactive, and adaptable in a fast-paced environment.

Skills Required

  • Manage sales pipeline and revenue gaps using Salesforce
  • Prospect and generate high-quality sales targets
  • Meet weekly, monthly, and annual performance metrics and goals
  • Develop and present customized advertising solutions
  • Two years of sales experience
  • College degree or comparable work experience
  • Proficiency with Microsoft Office products (Excel, Outlook, OneDrive, Word, PowerPoint, SharePoint, Teams)
  • Strong strategic thinking, communication, influencing, and relationship-building skills
  • Strong organizational, analytical, and written/oral communication skills
  • Ability to work independently in a changing environment and be coachable
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The Company
HQ: Charlotte, North Carolina
83 Employees
Year Founded: 1985

What We Do

The Business Journals are the leading source of local business news, data and networking in the United States. Follow us on social media and sign up for the Weekly Edition, Afternoon and Morning Editions, and breaking news alerts for all the latest news, business intelligence, awards and events you need to succeed in business. Start now by following The Business Journals on LinkedIn. Through print, online and face-to-face events, The Business Journals offers leaders the best avenue for making connections and the opportunity to gain a competitive edge locally, regionally and nationally. TBJ is the premier media-solutions platform for companies that target business decision-makers. The Business Journals reach more than 10 million readers and provides them with in-depth coverage of local business communities. The loyalty of these readers is a testament to TBJ's commitment to top-quality journalism and involvement in the business community. Bizjournals.com is the online media division of American City Business Journals, the nation’s largest publisher of metropolitan business news, operating in 45 major cities nationwide. In addition, American City operates BizEquity. This online business valuation platform helps financial professionals create more valuable relationships with business owners.

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