AdTech Insights Manager

Posted 21 Days Ago
Be an Early Applicant
National Capital Region
3-5 Years Experience
Fintech • Software • Financial Services
The Role
As an Insights Manager at GCash, responsible for analyzing ad campaign performance metrics, developing data-driven approaches, conducting industry-level analysis, collaborating with teams, and staying updated on industry trends.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

As an Insights Manager, the position is accountable for providing insights to drive client success:

  • Leads the analysis of ad campaign performance metrics to optimize advertising strategies and maximize ROI of Partners.

  • Develops and implements data-driven approaches to measure the effectiveness of advertising campaigns across multiple platforms.

  • Conduct in-depth industry-level analysis to identify trends, opportunities, and competitive benchmarks.

  • ● Collaborates with cross-functional teams to translate data insights into actionable recommendations for campaign optimization.

    • Designs and maintains dashboards and reporting tools to track key performance indicators and communicate insights to stakeholders.

    • Stays abreast of industry trends, emerging technologies, and best practices in AdTech analytics.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
On-site Workplace
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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