- Develop a comprehensive strategy for web personalization aligned with business goals and user needs.
- Analyze user data and behaviour to guide the creation of targeted, personalized experiences.
- Define the strategic roadmap for personalization features, enhancements, and implementation timelines.
- Collaborate with UX/UI, engineering, content, campaign, and analytics teams to
- activate and optimise personalization at scale through governed workflows spanning five business units
- Prioritize features and use cases to drive incremental value through Adobe Target.
- Lead solution architecture for Adobe Target implementations across platforms.
- Oversee a robust experimentation and testing discipline, including A/B, multivariate test planning, reiterated execution, and analysis.
- Monitor KPIs to validate the impact of personalization efforts and inform future roadmap decisions.
- Support data gathering improvements and solution integration with Adobe Analytics, CDP, and CRM systems.
- Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred
- 7+ years in technical product management roles, including 2+ years leading Adobe Target implementations
- Deep experience with Adobe Target architecture, configuration, and campaign execution
- Hands-on knowledge of Adobe Analytics and/or Google Analytics
- Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures
- Strong understanding of web analytics, user segmentation, and behavior-driven targeting
- Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with experiments, code and data
- Experience partnering with engineering and IT to deploy integrated Martech solutions using Agile methodologies
- Strong communication and stakeholder engagement skills, including with senior marketing leadership
- Experience working in global B2B enterprise environments
- Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP
- Understanding of privacy and data governance considerations in personalized marketing
- Passion for digital innovation and data-informed marketing
- Strategic Ownership: Own and evolve the roadmap for personalization across S&P Global's websites.
- Cross-Functional Leadership: Partner with UX, content, engineering, Martech, analytics, and campaign teams to deliver measurable business outcomes.
- Innovation Platform: Shape the future of digital experience personalization using Adobe Target, AEP, and AI capabilities.
- Enterprise Visibility: Drive a high-impact capability that influences customer experience and revenue performance at scale.
- Career Growth: Operate at the cutting edge of Martech with opportunities to deepen expertise and grow into broader leadership roles.
Skills Required
- Bachelor's degree in any field
- Adobe Target Architect Certification
- 7+ years of experience in technical product management
- 2+ years leading Adobe Target implementations
- Deep experience with Adobe Target architecture, configuration, and campaign execution
- Hands-on knowledge of Adobe Analytics and/or Google Analytics
- Familiarity with JavaScript, HTML, CSS, jQuery, and data layer structures
- Strong understanding of web analytics, user segmentation, and behavior-driven targeting
- Experience partnering with engineering and IT to deploy integrated MarTech solutions using Agile methodologies
- Strong communication and stakeholder engagement skills, including with senior marketing leadership
- Experience working in global B2B enterprise environments
- Exposure to Adobe Experience Platform and Adobe Real-Time CDP
- Understanding of privacy and data governance considerations in personalized marketing
What We Do
@TechBlocks we power the software defined industries (SDI) of today and tomorrow. We are a software engineering and consulting firm. We build modern digital value chains and businesses reimagined to create frictionless experiences for innovative monetization methods and drive unforeseen efficiencies. We are known to build world class custom platforms and products that are cloud native for some of the worlds largest brands. We are the go to technology partners for born in digital businesses that grew with us from "Concept to Commercialization" and have revenues between $100M - $10B. We help modern businesses transition just from a technology outsourcing mentality to help create globally distributed digital COEs and mature them. Our converged COEs that we create in partnership with our clients help power software factories that are extremely dynamic. We have created modern digital COEs and factories that are created with a single minded goal to future proof our clients businesses. Everything we do is centred around two philosophies and practices - Design Thinking and Lean Engineering. Whether it is building digital commerce platforms, marketplace for worlds largest retailers or smart utilities applications and products or digital health products/platforms that power wearables, patches or devices across healthcare landscape; we do it all with speed and sophistication that is unmatched in the industry
