Ad Tech and Media Capability Manager (CDD)

Enhancing the performance of consumer connections is at the core of Pernod Ricard’s global Consumer Journey strategy and broader Marketing Transformation; therefore it is business-critical that the Group aims to be best-in-class in its approach in reaching and recruiting relevant audiences through media.

To transform our ways of working and reinforce the productivity and strategic partnerships with our partner media agencies and tech platforms, we are searching for an Ad Tech and Media Capability Manager to join our Media team within the Global Consumer Journey center of excellence (CoE) at HQ.

Reporting to the Head of Media and Precision Marketing, this role will contribute in driving the increased performance of our marketing investment by leading the development & implementation of our media agency partnership model with key strategic partners across regions to provide maximum benefits and service level to our local business teams. This person will design the media account architecture for key ad tech platforms and future-proof our Group with other ad tech solutions and opportunities (e.g. eco-responsible media). Lastly, this role will lead our efforts in building omnichannel media capability across affiliates.

We are looking for someone as of October!

Your Key missions:

You will have the following four main areas of responsibility:

GLOBAL COORDINATION OF MEDIA AGENCY PARTNERSHIPS

• Build and sustain an effective media partnership model for the Group through relationship management with partner media agencies at regional and global levels
• Manage and support transition and onboarding of new media agency teams on global martech/tools, processes and frameworks
• Supervise and prepare media agency QBRs, SteerCos, annual satisfaction surveys etc. to monitor and assess success of collaboration and develop action plan for areas requiring improvement
• Partner with Procurement on implementation & continuous development of Media Buying Guidebook and support the monitoring and follow-up of agencies’ implementation of partnership & contract

AD TECH BLUEPRINT DESIGN, GOVERNANCE AND IMPLEMENTATION

• In collaboration with ad tech partners and Portfolio/Insights teams, translate the consumer demand mapping/targeting model into smart media audience segments and disseminate to markets & media agencies to localize and activate
• In line with industry associations and programs (WFA, Ad Net Zero…), provide affiliates with common framework and define PR standards on eco-responsible media to reduce carbon impact of our media execution as a part of our Sustainability & Responsibility agenda

MEDIA CAPABILITY-BUILDING FOR MEDIA/MARKETING TEAMS IN PR AFFILIATES

• Prepare, facilitate and continuously develop Media Execution Excellence workshops/training in collaboration with HQ Marketing Performance
• Support Head of Media and Precision Marketing in animating the media specialist community
• Contribute to preparation of key forums/summits to showcase internal/external best practices on media

EXPERTISE SUPPORT ON OFFLINE MEDIA

• Support Head of Media and Precision Marketing on governance and provision of expertise support on offline media (D/OOH, linear TV, connected/addressable TV, print…) incl. ongoing discovery of its transformation opportunities to assess and clarify its role in awareness and consideration-building as well as media effectiveness & efficiency

If you recognize yourself in the description below, don’t wait to apply!

• You have a Bachelor or Master’s degree in business, marketing and communication, online media or related relevant field
• You have 7 to 9 years of relevant experience on client side in media activity management including managing and coordinating with partner media agency at local or multi-market levels
• You understand digital media DSPs (e.g. Google Ads, DV360, SA360, Campaign Manager…) and have curiosity around future potential ad tech solutions
• You have experience in managing media campaigns, from planning to setup (incl pure player platforms), to execution and optimization, to measurement and reporting
• You Know the principles of offline media and digital media buying
• You have strong project leadership and influential skills
• You have the capacity to work cross-functionally and ability to navigate across affiliates with specificities and the agility to work with multicultural teams with various business & media maturity levels
• You have strong communication skills, with the ability and credibility to tailor communication and drive change whether to operational teams or C-suite level
• You are fluent in English; French language is a plus

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events… 

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents. 

Job Posting End Date:

Target Hire Date:

2024-10-14

Target End Date:

2025-08-31