AD/SMM-Launch Lead

ROLE & RESPONSIBILITIES

• Launch Strategy & Planning: Translate brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs; define success metrics and governance cadence.
• Cross-Functional Leadership: Chair launch core team and workstreams (e.g., Medical, Access, Regulatory, Supply Chain, Commercial, Digital, Training, Analytics); enable decision-making and remove blockers.
• Go-to-Market Execution: Oversee omnichannel campaign readiness, promotional material development, field force planning, training, and channel activation; ensure MLR/PRC review compliance.
• Market Access & Pricing: Partner on value narrative, pricing scenarios, payer engagement, and tender strategies; prepare objection handling and budget impact tools with Access/HEOR.
• Evidence & Medical Readiness: Align on scientific platform, data dissemination, publication plan, congress strategy, and KOL engagement; coordinate medical education and evidence pull-through.
• Regulatory & Label Readiness: Track submission timelines, label scenario planning, and implications for messaging, materials, and training; manage change control processes.
• Supply & Operations: Ensure forecast alignment, demand planning, artwork, packaging, distribution, and channel readiness; establish contingency plans for shortages or quality events.
• Customer & Stakeholder Engagement: Coordinate advisory boards, advocacy outreach, patient support services, and HCP education programs; ensure insights feed rapid plan adjustments.
• Competitive & Scenario Planning: Maintain competitive intelligence, anticipate guideline or policy shifts, and run scenario drills to prepare response strategies.
• Measurement & Optimization: Build dashboards; monitor leading indicators (e.g., awareness, access wins, HCP intent, channel engagement) and lagging indicators (sales, share); drive test-and-learn improvements.
• Regional Enablement: Provide global-to-local toolkits, modular content, and best practices; support localization while maintaining brand consistency and compliance.
• Budget & Vendor Management: Own launch budget; select and manage agencies and vendors to deliver on time, on spec, and on budget.
• Governance & Compliance: Uphold promotional codes, regulatory, legal, ethics, data privacy, and pharmacovigilance obligations across all activities.
• Risk Management: Maintain a live risk register with mitigations and contingency playbooks for clinical, regulatory, supply, market, or reputational events.

REQUIREMENTS

• Education: Bachelor’s degree required; MBA or advanced degree in life sciences, marketing, or related field preferred.
• Experience: 8–12+ years in pharma/biotech or healthcare commercial roles, with 3–5+ years directly leading launches or major commercialization programs in specialty care (oncology or rare disease) ; at least one successful launch preferred. New modality such as CART or Radio-conjugate drug launch experience is a plus  
• Domain Knowledge: Understanding of drug development, regulatory processes, market access, HEOR, medical affairs, and omnichannel marketing; therapy-area experience is a plus.
• Skills:
• Program Leadership: Complex project management, governance design, stage-gate discipline, and decision facilitation.
• Strategic Marketing: Positioning, value proposition, segmentation, and integrated go-to-market planning.
• Operational Excellence: Forecasting, demand planning, supply orchestration, and vendor management.
• Analytics: KPI design, dashboarding, and performance optimization.
• Communication: Clear, persuasive storytelling; executive-ready updates; comfort with ambiguity.
• Compliance: Knowledge of promotional review, regulatory constraints, and data privacy standards.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.