We are seeking a highly motivated and experienced Ad Partnerships and Director to lead our monetization efforts through the development and management of strategic advertising partnerships for our innovative offerwall product. This role is crucial to our company's revenue generation and requires a deep understanding of the offerwall landscape, strong sales acumen, and the ability to build and maintain key relationships with advertisers. The ideal candidate will be a self-starter with a proven track record of success in ad sales, preferably within the offerwall and affiliate marketing space.
Responsibilities:
Develop and execute a comprehensive ad sales strategy for our offerwall product.
Identify, prospect, and secure new advertising partnerships with relevant brands and agencies.
Manage and nurture existing relationships with advertising partners to maximize revenue and ensure ongoing collaboration.
Negotiate advertising rates and contracts, ensuring favorable terms for the company.
Collaborate with internal teams (product, marketing, etc.) to optimize the offerwall platform for ad performance and user experience.
Monitor ad performance metrics and identify areas for improvement.
Stay up-to-date on industry trends and competitive offerings.
Forecast ad revenue and provide regular updates to senior management.
Represent the company at industry events and conferences.
Build and maintain a strong understanding of our target audience and their preferences
Qualifications:
5+ years of experience in ad sales, preferably within the offerwall, affiliate marketing, or performance marketing space.
Proven track record of exceeding ad revenue targets.
Strong understanding of the offerwall ecosystem and its key players.
Existing network of contacts within the advertising industry is a significant advantage.
Excellent communication, negotiation, and presentation skills.
Strong analytical and problem-solving abilities.
Ability to work independently and as part of a team.
Highly organized and detail-oriented.
Passion for the digital advertising industry.
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.
The base salary range for this position in is $100K-$150K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
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What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
