Ad Operations Engineer (Remote)

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For An: Ad Operations Engineer who is a highly skilled and detail-oriented professional with a strong background in tag management, digital tracking, and ad operations. They possess hands-on experience working with various analytics platforms, including Google Analytics and GTM, and are proficient in managing large-scale tagging infrastructures. This individual excels in collaborating with cross-functional teams such as marketing, IT, engineering, and external agencies to ensure seamless execution of campaign tracking, attribution, and reporting. With a deep understanding of technical ad operations, they are adept at problem-solving, formulating innovative solutions for tracking gaps, privacy compliance, and user experience optimization.
Location: Remote (Office located in Woodland Hills, CA)
What You'll Be Doing:

• Develop innovative tracking, tagging, and reporting solutions that address business needs, such as attribution strategies, user experience optimization, identity management, and privacy compliance.
• Liaise with marketing/media buyers, engineering to address and resolve misaligned requests, allowing the Engineering team to focus on higher-priority projects.
• Assist in implementing and managing analytics tools, including but not limited to Google Analytics.
• Facilitate server-to-server (S2S) integrations and our CMS platform. Maintain S2S apps.
• Ensure tracking setups comply with company security policies and develop custom solutions as needed.
• Support conversion rate optimization (CRO) efforts using both internal and third-party tools like VWO.
• Anticipate future tracking needs and submit development requests for improvements via dataLayer pushes and site updates.
• Identify and address attribution gaps, proposing solutions for team consideration.
• Oversee and maintain over 25 Google Tag Manager (GTM) containers.
• Collaborate with internal media buyers, agencies, and the Marketing Operations team to ensure proper tag configuration for campaign tracking. Manage JIRA tickets and deliver tracking setups promptly while continually monitoring signal integrity for consistency and accuracy.
• Support the Director of Technical Ad Operations in executing tag management strategies across multiple containers.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Bachelor's Degree or equivalent experience (required)
• BS Computer Science (preferred)
• Digital acquisition marketing experience, development, php, single page apps.
• Strong understanding of signal tracking in campaign evaluation and optimization.
• 2+ years' experience with GTM Google Analytics or other analytics platforms
• Passion for the digital media space in health & wellness, personal development, and everything in between.
• Ability to organize and plan effectively and ability to think analytically to solve problems and make proper decisions
• Excellent communication and interpersonal skills
• Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $28.85-$38.46, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
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