The Role
Manage end-to-end advertising operations for monetization and brand campaigns, including campaign setup, ad deployment, monitoring, reporting, optimization, budget allocation, and performance improvement. Coordinate with brands, sales, demand, category, store, and internal teams. Lead AdOps executives, maintain operational timelines and quality standards, identify risks, and provide performance insights and recommendations.
Summary Generated by Built In
Key Responsibilities
Act as the primary link between brands, brand sales teams, demand teams, and internal stakeholders to ensure smooth campaign execution.
Lead and manage Ad Operations for Monetisation and Brand Solutions across assigned business units and ad formats.
Oversee day-to-day operations of the monetisation team and manage a team of AdOps executives, ensuring quality output and adherence to timelines. Coordinate with brands to understand campaign objectives, budget allocation, and expected outcomes.
Create campaign callouts, messaging, and copy aligned with campaign goals and brand direction.
Decide banner placements and ensure correct deployment across platforms in line with media plans.
Manage the end-to-end process of launching campaigns, including ad serving, deployment, monitoring, and reporting.
Continuously monitor campaign performance from launch to completion using key metrics such as impressions, revenue, and ROAS.
Optimise campaigns by adjusting budgets, managing daily caps, reallocating spends, and improving performance efficiency.
Identify underperforming assets and redistribute budgets toward high-performing banners to maximise returns.
Work closely with category, store, and internal teams to ensure timely execution of monetisation media plans.
Provide weekly, monthly, and quarterly operational reports, performance insights, and recommendations to stakeholders and brands.
Proactively identify risks, issues, or performance gaps and implement corrective actions to maintain campaign targets.
Ensure adherence to internal processes, maintain defined turnaround times (TATs), and minimise escalations.
Support brands in achieving optimal campaign outcomes through insights, optimisation strategies, and performance recommendations.
Drive team productivity, maintain strong communication, and ensure high team engagement and satisfaction.
Requirements
Qualifications & Experience
Preferably B.Tech or MBA.
Minimum 0.6 to 1 year of experience in Ad Operations is required.
Prior experience in the e-commerce industry is preferred.
Skills Required
- B.Tech or MBA preferred
- Minimum 0.6 to 1 year of experience in Ad Operations
- Prior experience in the e-commerce industry
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The Company
What We Do
Idexmedia is a Bangalore-based digital media and advertising company that provides innovative advertising solutions and content distribution services. Its work spans branded content development, fashion- and culture-focused creative, digital merchandising, and trend-driven visual design. The company collaborates across content, marketing, and product functions to strengthen brands, engage audiences, and support commercial growth through digital media and creative campaigns for clients.
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