The Role
Lead performance ad creative strategy and asset production across Meta, Google, and TikTok. Iterate creatives based on campaign data to improve CTR/CVR/ROI, manage external vendors and influencers, track competitor trends, and collaborate with media, design, and product teams to execute concepts to launch.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
- Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
- Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
- Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
- Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
- Track industry and competitor creative trends to deliver differentiated asset strategies
- Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch
- Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
- Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
- Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
- English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
- Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
- Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
- Strong bilingual (English & Mandarin) ability
- Advertising experience in crypto exchanges, fintech, or brokerage industries
- AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
- Video editing skills, able to independently handle post-production of assets
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-WWW
#LI-ONSITE
#LI-ONSITE
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Extensive experience in performance ad creative strategy and production
- Solid knowledge of finance and familiarity with crypto/digital assets
- Established network of external vendors and proven vendor sourcing, vetting, and project management skills
- English proficiency sufficient for day-to-day communication and copywriting
- Data-driven mindset; adjust creative hypotheses based on campaign feedback
- Strong creative storytelling and scriptwriting skills
- Strong bilingual ability in English and Mandarin
- Personal investing experience
- Advertising experience in crypto exchanges, fintech, or brokerage industries
- AIGC design capabilities (experience with AI image/video generation tools such as Nano Banana, Seedance, Kling)
- Video editing skills / post-production ability
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
-
Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
-
Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
-
Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
