Account Manager - Private Label

Posted 4 Days Ago
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La Crosse, WI, USA
In-Office
Mid level
The Role
Owns day-to-day relationships with national and regional private-label beverage retailers. Responsibilities include developing new business, managing retailer conversations, coordinating commercialization and plant teams, preparing capability presentations and proposals, maintaining the HubSpot pipeline, forecasting account volumes, supporting pricing, attending industry events, and partnering on regulatory labeling requirements. The role requires at least three years of relevant B2B account management, beverage, CPG, contract manufacturing, or private-label retail experience and domestic travel of at least 25%.
Summary Generated by Built In

City Brewing Company – Who We Are

City Brewing & Beverage is a leading U.S. co-manufacturer for top beverage brands. With more than 25 years of experience and state-of-the-art high scale and high volume facilities, we have the ability to produce a diverse portfolio of alcoholic and non-alcoholic beverages. We foster a collaborative, growth-focused workplace where employees are empowered to learn, lead, and make an impact while helping shape the future of the beverage industry.


Job Summary


Private label is a growing part of City’s business, and it needs a dedicated owner. Today, active conversations with national retailers are being carried by senior leaders alongside their other responsibilities. This role will own City's relationships with national retailers including development of new business and building an operating rhythm to continue scaling private label volume.


The Account Manager - Private Label will work directly with the EVP of Business Development and will have the opportunity to evolve in this role as City continues to grow the segment. 


Duties and Responsibilities

  • Own day-to-day management of City’s active private label accounts and retailer conversations, with coaching and executive partnership from the EVP of Business Development.
  • Serve as the commercial lead for City’s turnkey private-label program including coordinating with Commercialization, Regulatory, and plant teams to move retailer opportunities from inquiry to first production
  • Build and work a target list of national and regional retailers with private-label beverage programs; qualify opportunities, lead capability presentations, and run plant visits
  • Translate retailer requirements (formats, pack sizes, volumes, timing) into clear briefs for Commercialization and plant operations; keep customers informed through onboarding and launch
  • Maintain the private-label pipeline and account records in HubSpot; contribute volume forecasts by account into City’s monthly forecasting process
  • Support pricing and proposal development with Commercial Strategy; understand co-pack economics well enough to build credible offers
  • Represent City at private-label industry events (e.g., PLMA) and relevant trade shows alongside the broader sales team
  • Partner with Regulatory Compliance on labeling, claims, and any category-specific requirements that affect retailer programs


Minimum Qualifications

  • Bachelors degree in related field, preferred; high school diploma/GED equivalent required
  • 3+ years in any of the following or combination of the following: B2B account management; sales in beverage/food/CPG; sales in contract manufacturing; comparable experience on the retail side in private-label buying, sourcing, or category management
  • Working understanding of product development and delivery
  • Experience managing large-retailer relationships and related processes
  • Strong written and verbal communication skills
  • Strong MS Office suite capabilities, especially MS Excel and PowerPoint
  • Willing to travel domestically at least 25% of the year


City Brewery is an Equal Opportunity Employer, and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Skills Required

  • High school diploma or GED equivalent
  • Bachelor's degree in a related field
  • At least 3 years of B2B account management, beverage or food/CPG sales, contract manufacturing sales, or private-label retail buying, sourcing, or category management experience
  • Working understanding of product development and delivery
  • Experience managing large-retailer relationships and related processes
  • Strong written and verbal communication skills
  • Strong Microsoft Office skills, especially Excel and PowerPoint
  • Willingness to travel domestically at least 25% of the year
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The Company
HQ: La Crosse, WI
406 Employees
Year Founded: 1858

What We Do

City Brewing Company is a premier, state-of-the-art beverage production and packaging company. Our four locations in La Crosse, WI, Latrobe, PA, Memphis TN and Irwindale, CA provide facilities capable of manufacturing and packaging beers, teas, soft drinks, energy drinks and other new age beverages. Our packaging capacity makes us one of the largest beverage producers in the country.

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