Account Strategist

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. 

The Account Strategy and Ad Ops Team, situated within our Revenue Operations organization, is responsible for executing advertising campaigns and helping to build a “must-buy” local advertising platform. The team, which is spread across the US as well as UK, works to earn the trust of our fellow collaborators and internal partners everyday, is customer obsessed by focusing on campaign performance, acts like an owner by managing a large book of business, and invests in community by knowledge sharing, training and being a resource to other teams in the revenue organization. At the end of the day, our purpose is to fully own the success of our clients. 

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in-office presence and work-from-home experience for our valued employees.  

As an Account Strategist, you will partner closely with your teammates as well as our Account Managers (AM), Client Partners (CP), Product, and other cross-functional teams. You will be a critical partner in building and executing campaigns, as well as performance optimizations and analysis during and after the campaign. Day-to-day functions include building and trafficking direct-sold campaigns, assisting on self-service campaigns, partnering with your cross-functional partners, optimizing for client performance goals, and troubleshooting challenges as they surface. If you're great with people, insanely detail-oriented, a creative problem solver, and eager to share your unique knowledge to help strengthen and grow our team while learning a lot in the process, we want to hear from you!

Your responsibilities will include: 

• Build, flight, QA, and optimize advertising campaigns and act as the expert in our ad server, NAM (Nextdoor Ads Manager)
• Monitor and solve campaign-related issues, including 3rd party data discrepancies; test/troubleshoot new ad products and features with product/engineering  
• Utilize creative problem-solving skills and internal and client data to optimize campaigns in alignment with client KPIs, including CTR, CPA, ROAS, and ROI
• Communicate cross-functionally (for example, provide feedback and bugs to prod/eng) and with clients (for example, effectively tell stories with data and insights, provide optimization suggestions, guide technical implementations (pixels/tags/CAPI), etc.)
• Learn from experience - help drive campaign best practices and knowledge sharing across the account strategy team and the larger ad solutions team
• Ensure quality control across all campaigns by partnering with Account Management to confirm accuracy of materials, enforcing a structured QA system, and contributing to seamless pre-launch communication between teams
• Show flexibility and willingness to handle miscellaneous operational tasks and advertiser requests
• Proactively look for ways to improve process, take initiative to run tests and experiment 
• Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team-building exercises
• Build in-person relationships with team members and clients; contribute to the KIND culture that Nextdoor values and attend client events as applicable

• 3+ years experience in ad operations, campaign management, optimization strategy, project management, or other operational role
• Hands-on experience optimizing brand awareness and lower-funnel performance KPIs, as well as the ability to use client data to optimize towards performance goals and drive incremental revenue
• High-level verbal and written communication skills
• Exceptional organization and time management skills
• Ability to thrive in a fast-paced and high-volume environment; manage multiple campaigns and projects while maintaining strong attention to detail
• Curiosity, hunger to learn, and passion for problem-solving/troubleshooting
• An inquisitive mind and analytical mindset 
• Strong Excel skills (pivot tables, VLOOKUP, macros)
• Demonstrated ability to use AI tools to improve efficiencies and processes 
• Bold in sharing feedback and perspective - good ideas come from everywhere
• A passion for community building, to inspire a more inclusive team and diversity of thought, both at Nextdoor and in your own neighborhoods
• Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done

• Experience running programmatic campaigns

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The compensation range for this role includes a base salary + commission structure with an 80/20 split. Commission will vary depending on your achievement of sales-related goals and objectives. The budgeted OTE, inclusive of base + commission, is in the range of $112,000-$128,000 (base salary of $90,000-$102,000) on an annualized basis.

We also expect to award a meaningful equity grant for this role. With quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee-only plan, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.