The Account Sales Engineer (ASE) drives sales of Cognex's ID and Vision product portfolio
within an assigned territory, targeting end-users and machine builders. This role focuses on
meeting sales quotas, building a pipeline of complex business opportunities, and
collaborating with Territory Sales Engineers (TSEs) to deliver exceptional customer
experiences. The ASE partners with OEM Sales Engineers, Global Account Managers
(GAMs), and integration partners to ensure comprehensive strategic account coverage.
Key Responsibilities:
Sales Execution:
- Maximize booking performance and exceed quotas for ASE and TSE accounts
- by implementing best practices in territory management, account strategy,
- and the 6-bullet sales process.
- Build and maintain a 12–24-month pipeline of qualified business
- opportunities, focusing on large, complex projects.
- Lead contract negotiations to close deals effectively and ensure compliance
- with agreements.
Customer Engagement & Support:
- Conduct product demonstrations, assess applications, and deliver on-site
- solutions to address customer needs.
- Provide hands-on support for system programming and configuration postsale to ensure successful implementation.
- Collaborate with integration partners and apply the “best sales channel”
- approach to secure strategic opportunities.
Strategic Account Coordination:
- Partner with OEM Sales Engineers and GAMs to drive effective coverage and
- support for key end-user accounts.
- Coordinate application evaluations, leveraging the Applications Engineering
- team for technical assessments.
Operational Excellence:
- Manage weekly forecasts accurately and ensure timely, clear information
- flow within the team.
- Utilize CRM and Service Cloud tools to track sales execution, monitor key
- metrics, and capture market insights.
Market Insights & Collaboration:
- Engage with the EU Sales Readiness team for pre- and post-sales support,
- providing technical guidance, application evaluations, and training to
- enhance the customer journey.
Key Qualifications:
Experience:
- 3-4 years of experience in technical sales, ideally within the automation or a
- related industry, with a proven ability to manage complex sales cycles.
- Demonstrated success in solution-based selling and managing long-term,
- intricate projects.
Skills & Abilities:
- Strong ability to sell technical products across organizational levels and
- cultivate long-term relationships with accounts and partners.
- Action-oriented, self-motivated, with excellent communication and listening
- skills.
- Proficient in working independently in a field sales environment, with
- frequent travel (up to 20% overnight).
Education:
- Bachelor’s degree from an accredited institution, ideally in a STEM or
- Business field. Non-STEM candidates must pass a technical aptitude test.
Additional Requirements:
- Valid driver’s license
.Additional Job Description
Skills Required
- Proven track record of sales performance in the automation or similar industry
- Proven track record of operating in a solutions sales environment with longer and more complex sales cycles
- Building long-term account and partner relationships
- Energetic, flexible and capable of operating remotely
- Ability to travel intensively across the assigned territory
- Ability to work independently
- University Degree or equivalent work experience
- Proven sales experience and a good track record for exceeding sales targets
- Experience in selling technical products to all levels of an organization
- Experience in selling vision products
Cognex Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognex and has not been reviewed or approved by Cognex.
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Healthcare Strength — Health insurance and dental coverage are included, and coverage is described as good compared to alternatives.
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Leave & Time Off Breadth — A PTO/Vacation policy is in place and time off is generally considered reasonable; time away is treated as actual downtime without expectations to work.
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Retirement Support — A 401(k) match is offered and is characterized as solid, though not best-in-class.
Cognex Insights
What We Do
Cognex Corporation designs, develops, manufactures and markets a wide range of image-based products, all of which use artificial intelligence (AI) techniques that give them the human-like ability to make decisions on what they see. Cognex products include machine vision systems, machine vision sensors and barcode readers that are used in factories and distribution centers around the world where they eliminate production and shipping errors. Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe and Asia. For details visit Cognex online at www.cognex.com.
