Account Manager - Programmatic

Posted 3 Days Ago
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Anna Nagar, Chennai, Tamil Nadu, IND
In-Office
Senior level
AdTech • Marketing Tech
The Role
Manage end-to-end programmatic advertising campaigns using DV360, The Trade Desk, and related platforms. Responsibilities include campaign setup, creative checks, ad tag management, discrepancy troubleshooting, tracking, reporting, performance analysis, and client communication. The role collaborates with senior and cross-functional teams, coordinates vendor meetings, supports recommendations with data, and manages deadlines across time zones and shifts.
Summary Generated by Built In
The purpose of this role is to implement and execute Programmatic campaigns, Majorly using Dv360 & TTD platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Key Responsibilities: 

  • Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms. 

  • Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. 

  • Work closely with senior team members to meet client's objectives. 

  • Pull reports from multiple platforms, analyze and update them on campaign performance reports. 

Requirements – Must Have: 

  • 3 to 8 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage. 

  • Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking). 

  • Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required. 

  • Basic understanding of pixel and pixel management. 

  • Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising. 

Requirements – Good to Have: 

  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required. 

  • Experience in an analytical, results-oriented environment with external customer interaction. 

  • Attention to detail and a sense of accountability is required. 

 

 

Platform Experience: Must Have: 

  • 3 to 8 yrs. of experience working on these platforms like DV360 for end-to-end campaign processes. 

Additional Information 

  • Works as a member of the team and cross-functional teams  

  • Ability to lead/own internal & vendor meetings and communication. 

  • Have an aptitude for basic mathematical concepts 

  • Possess excellent verbal and written communication skills 

  • Ability to prioritize tasks and meet all deadlines while producing quality. 

  • Ability to aggregate and communicate data to support recommendations 

  • Ability to follow through on assigned tasks with minimal supervision 

  • Passion and curiosity for media, brands & digital activation 

  • Flexible to work across different time zones/shifts (including night shift) 

    Location:

    DGS India - Chennai - Anna Nagar Tyche Towers

    Brand:

    Paragon

    Time Type:

    Full time

    Contract Type:

    Permanent

    Skills Required

    • 3 to 8 years of experience in campaign management within advertising or online media marketing
    • Experience with end-to-end campaign processes in DV360
    • Knowledge of DSPs including The Trade Desk, DV360, Xandr, or Google Ad Manager
    • Knowledge of ad-serving platforms including Campaign Manager 360 or Flashtalking
    • Basic understanding of pixels and pixel management
    • Ability to learn and adapt to new ad technology tools and platforms
    • Excellent written, oral, and presentation communication skills
    • Analytical, results-oriented experience with external customer interaction
    • Attention to detail and accountability
    • Video advertising experience
    • Ability to work across different time zones and shifts, including night shifts
    • Ability to prioritize tasks, meet deadlines, and work with minimal supervision

    dentsu Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

    • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
    • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
    • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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    The Company
    HQ: Minato
    15,492 Employees

    What We Do

    We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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