Account Manager - Direct Marketing Campaigns

Posted 12 Days Ago
Be an Early Applicant
Germantown, MD
Hybrid
5-7 Years Experience
Big Data • Marketing Tech • Analytics
The Role
The Account Manager will lead client engagement for strategic accounts, focusing on improving marketing results through strong partnerships. Responsibilities include managing client discussions, ensuring program goals are achieved, maintaining account profitability, and mentoring team members for growth.
Summary Generated by Built In


The Account Manager will implement, lead and grow client engagement activities with our top strategic accounts. Work closely with and indirectly oversee team members from shared services (e.g., Strategy, Technology, Analytics, etc.) who will help identify, drive, and implement solutions for our client(s). Establish and maintain a strong partnership with the client by ensuring successful execution of deliverables, providing thought leadership on strategic planning initiatives, and providing overall efficient account management.

 

Primary Responsibilities:

- Executive level engagement of our key stakeholders in constant dialog around how to improve their marketing results

- Leading strategic client meetings and quarterly business reviews

- Interpret and lead client discussions on results and results trending

- Drive business by ensuring key program goals are met

- Take responsibility for strategy, accurate, and timely program execution

- Establish and maintain account profitability, manage internal financial data and forecast as required

- Understand, lead and/or manage account development and growth opportunities

- Lead and mentor a team for successful career growth.

 

Job Requirements:

- Direct experience or strong ancillary knowledge of database marketing, including key understandings of all aspects of direct response marketing and testing

- 5+ years of client services/account management

- 5+ years direct marketing experience

- Analytically minded, specifically comfortable with data, response metrics and trends

- Excellent written and verbal communication skills

- Ability to analyze problems and produce a viable solution

- Bachelor's degree required. Technology and math backgrounds a plus

- Experience with test planning and use cases

- Ability to lead and coordinate people and activities throughout a full solution lifecycle


**No Sponsorship offered for this position**

DataLab USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Privacy Policy - DataLab USA™ | Targeting Better Results

Top Skills

Database Marketing
The Company
HQ: Germantown, MD
111 Employees
On-site Workplace
Year Founded: 1979

What We Do

DataLab USA is an analytics-driven award-winning database marketing services company that focuses on optimizing multichannel direct marketing solutions. Through the use of data analytics, sourcing, processing, and digital services, DataLab USA effectively enables Fortune 500 companies to maximize their direct marketing investments.

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