ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI is seeking a customer-focused, relationship-driven Account Manager to join our ASI Show team. This role manages and grows an assigned portfolio of supplier clients while selling exhibit space, advertising, and sponsorship opportunities across ASI Show events.
The ideal candidate is a strong communicator who can understand client needs, identify sales opportunities, and deliver a high level of service throughout the event experience. Reporting to the Vice President, Supplier Sales, this individual will collaborate with Account Executives and internal teams to retain and grow business while achieving individual sales and revenue goals.
Expected total compensation is $100,000 - $135,000, with a base salary of $70,000 - $80,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.
Responsibilities:
- Sell exhibit space, sponsorships, advertising, and event participation opportunities for ASI trade shows, hosted buyer events, and industry exhibitions.
- Develop new business and grow existing accounts by identifying sales opportunities and building strong relationships with supplier clients.
- Partner with Account Executives to identify sales opportunities, retain existing business, and achieve revenue goals.
- Educate clients on upcoming ASI Show events, education, networking opportunities, and strategies to maximize ROI.
- Develop new business opportunities through ongoing communication with existing and prospective supplier clients.
- Manage and grow relationships with assigned supplier accounts through regular communication, follow-up, and consultative service.
- Keep clients informed of important show requirements and deadlines, including pricing, advertising, shipping, and payment deadlines.
- Maintain accurate sales, account, and customer activity records within Microsoft Dynamics CRM.
- Provide on-site support during ASI Shows, assisting clients with booth and other show-related needs.
- Meet with clients during events and attend/staff major, regional, and local trade shows and hosted buyer events throughout the year as needed.
Qualifications:
- 3+ years of event and/ or tradeshow sales experience, with experience representing a company at trade shows, conferences, conventions, or industry events.
- Demonstrated ability to build strong customer relationships, identify customer needs, qualify leads, and promote products or services effectively.
- Strong communication, interpersonal, negotiation, and customer service skills.
- Proven ability to work toward individual sales, revenue, and account retention goals.
- Strong organizational skills and attention to detail for tracking leads, follow-up activities and managing multiple accounts and deadlines.
- Ability to collaborate effectively with sales teams and cross-functional partners.
- Proficiency with CRM systems (Microsoft Dynamics preferred), lead capture tools, and Microsoft Office applications.
- Ability and willingness to travel to trade shows and hosted buyer events throughout the year as needed.
- Bachelor’s degree or equivalent combination of education and relevant experience preferred.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Skills Required
- 3+ years of event and/or tradeshow sales experience
- Experience representing a company at trade shows, conferences, conventions, or industry events
- Ability to build strong customer relationships and identify customer needs
- Ability to qualify leads and promote products or services effectively
- Strong communication, interpersonal, negotiation, and customer service skills
- Ability to work toward individual sales, revenue, and account retention goals
- Strong organizational skills and attention to detail
- Ability to track leads and follow-up activities while managing multiple accounts and deadlines
- Ability to collaborate effectively with sales teams and cross-functional partners
- Proficiency with CRM systems, preferably Microsoft Dynamics
- Proficiency with lead capture tools and Microsoft Office applications
- Ability and willingness to travel to trade shows and hosted buyer events throughout the year
- Bachelor's degree or equivalent combination of education and relevant experience
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
