The Role:
- Daily Execution: Own the daily execution for a roster of 4–6 clients. You are responsible for active media outreach, securing impactful placements in lifestyle, literary, and national outlets, and identifying creative windows where our clients can authentically join the cultural conversation.
- Brand Storytelling: You aren't just sending releases; you are architecting moments. You have insight into how to coordinate a book tour with social-first content and creator partnerships to ensure every launch has a cohesive, national impact.
- Account Stewardship: Manage the essential foundation of your accounts. You own the agendas, meeting recaps, and activity reports, ensuring they are always meticulous and ready for authors, founders, and senior leadership.
- Event & Experience Support: Provide critical support for lifestyle events, including product launches, influencer dinners, and brand activations. You own the logistics: managing invite lists, wrangling media on-site, and ensuring every detail is executed with total precision.
- Content Creation: Draft creative pitches, press materials, author bios, and lifestyle-driven content. You understand how to translate a complex book or brand mission into a clear, persuasive narrative that captures the attention of editors and digital-first audiences alike.
- Cultural Radar: Monitor the news cycle and social platforms daily. You aren't just looking for headlines; you are looking for vibe shifts and trending topics where our lifestyle and literary clients can provide a meaningful voice.
- Relationship Driven: D.C. is a relationship town. You prioritize trust, discretion, and professionalism with clients, journalists, producers, bookers, and creators. You contribute positively to team culture and lead by example with integrity and follow-through.
- Media Contacts: You bring existing media and/or creator contacts — including reporters, editors, producers, bookers, Substack writers, podcast hosts, and digital creators — and continue to expand your network across national and D.C.-based outlets.
Who You Are;
- The DC Cultivator: You have 2–3 years of experience in lifestyle PR, consumer communications, public affairs or book publicity. You understand the nuances of operating in a politically engaged media market and can toggle seamlessly between cultural storytelling and policy-aware communications.
- The Modern Strategist: You live on social media and understand the creator economy. You know which platforms are driving conversation for readers and consumers right now and can translate that knowledge into a smart pitch.
- High EQ & Literary Savvy: You possess high EQ and great judgment. You can read a room, handle the specific needs of high-profile authors or founders with ease, and maintain a calm, solution-oriented attitude under pressure.
- A Strong, Fast Writer: You are a concise and creative writer. Whether it is a 140-character pitch to a bookstagrammer or a deep-dive briefing note for a CEO, your writing is sharp, persuasive, and error-free.
- Entrepreneurial Spirit: You love a good brainstorm and aren't afraid to suggest a new platform or a bold story idea. You have an innate curiosity about the world and how brands and books can make it a more interesting place.
- Meticulously Organized: You excel at managing multiple tasks simultaneously. You take genuine pride in the accuracy of your reports and the thoroughness of your media research.
What We Do
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry. Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
.jpg)
