Account Executive

Greatness Begins with a Single Step in the Right Direction.

You’ve made a good start on your career. Now you want to move up, learn and take on more responsibility. You have a solid grounding in the work world and are ready for your communications career to take off.  

The Hoffman Agency is an international public relations and integrated marketing communications company that crafts stories to build brands.  

We are seeking intelligent, ambitious PR account executives with a passion for storytelling, learning and a commitment to excellence. Must have a sense of humor and appetite for working in a positive team environment.  

If you like where the story is leading, read on.  

The Plot Thickens: Job Description (Social focused)

• Manage day-to-day social media accounts for clients, including content planning, copywriting, editing, publishing, and content performance tracking.
• Develop content ideas and social media content based on client priorities, brand positioning, industry trends, and audience interests.
• Research AI, semiconductor, technology, and go-global industries, keeping up with industry news, trends, competitors, and relevant campaigns to support content development and account work.
• Translate and localize global content for the China market, including content from client websites, LinkedIn, and other global channels.
• Work closely with account teams and the design team to develop and deliver content for client programs, campaigns, and events, ensuring quality and timely delivery.
• Maintain content calendars and support monthly and quarterly reporting, including tracking content performance and providing insights and recommendations.
• Stay close to the social media landscape and bring new ideas, content formats, and storytelling opportunities to client programs.
• Support other account and project work as needed, working collaboratively with the wider team to deliver high-quality client work.

The Hero’s Background: Qualifications

• Around 1 year of experience in a PR agency, digital marketing, brand communications, or a related field, or 2–3 relevant internships.
• Hands-on experience with WeChat or other social media content, with strong Chinese writing skills and a good sense of storytelling, structure, and tone.
• Strong English reading and writing skills, with the ability to translate and localize English content for the China market.
• Familiarity with WeChat, Red, LinkedIn, and the broader social media landscape.
• Strong interest in AI, technology, semiconductors, and go-global companies, with the curiosity to continuously build industry knowledge.
• Proactive, organized, and detail-oriented, with strong execution and communication skills and the ability to work effectively in a fast-paced agency environment.
• Experience working with B2B technology, AI, semiconductor, or enterprise clients, or a portfolio of social media/content work, is a plus.

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.