WXIN (FOX59)/WTTV (CBS4), the Nexstar-owned affiliates in Indianapolis, Indiana, has an opening for an experienced Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and creating partnerships through a consultative selling approach that builds trust through results.
Essential Duties & Responsibilities:
- Responsible for developing new business on all platforms for WXIN-TV/WTTV-TV Indianapolis.
- Ideal candidate will possess a passion for “selling the sizzle” sports suite of products (NFL, MLB, NASCAR and more), as well as the leading local newscasts in Indy.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community, providing excellent customer service.
- Makes sales calls on existing and prospective clients, cold calling and prospecting is required.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients, which follows the consultative sales approach we streamline with our prospective clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements via our creative resources.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum two years’ experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives, possess self-motivation skills, ability to implement the strategies and actions to achieve success.
- Proficiency with Microsoft Office (Excel, Word, Powerpoint), telephones, copiers, scanners, and other office equipment.
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
