Nexstar Media Group is America’s largest local television and media company with 200 owned or partner broadcast stations in 116 markets reaching 212 million people in the US and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.
WJBF NewsChannel6 is searching for an energetic and extremely motivated multi-marketing platform sales professional. The ideal Sales Account Executive candidate will possess strong presentation and communication skills, experience working with advertising agencies and clients directly, growing market share, and closing new business and digital. Ultimately, generating advertising revenue by establishing relationships with local and out-of-market businesses.
Responsibilities:
• Drive linear (television) and digital advertising (programmatic, social media, and paid search) sales for WJBF-TV
• Establish linear and digital agency and direct client relationships in the Augusta market and surrounding territories.
• Develop strategic plans and initiatives, quarterly & annually, to drive revenue and market share across all station platforms
• Continually prospect, develop and maintain new, non-traditional linear (broadcast television) and digital revenue opportunities. Continually prospect, develop and maintain new, non-traditional linear (broadcast television) and digital revenue opportunities.
• Understand client needs and then collaborate with internal teams to build customized, coordinated solutions while fostering long-term customer relationships and maintaining customer satisfaction.
• Develop and present compelling sales pitches to clients, highlighting the value of our advertising offerings.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Negotiate advertising contracts and terms to meet both client objectives and company revenue goals.
• Market knowledge and ability to adapt as the linear/streaming business evolves.
• Collaborate and relationship-build across various internal departments including: sales, marketing, traffic, finance as well as external (3rd party) vendors to ensure campaign effectiveness and execution.
• Manage campaign execution and monitor performance, both traditional and non-traditional from pre-sell through post-recap.
• Track activity, performance, and pipeline within CRM systems
• Meet and exceed sales targets, contributing to the overall growth and success of the company.
• Performs other duties as assigned.
Qualifications:
• Bachelor’s degree in Business, Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Work effectively under the pressure of deadlines with meticulous attention to detail.
• Exhibit self-motivation and the ability to work independently and as part of a team.
• Demonstrate strong creative, organizational, planning, and prospecting skills.
• Communicate effectively and courteously with co-workers and clients
• Proficient knowledge in Microsoft Suite (Word, Excel, Teams, PowerPoint, etc.)
• Outstanding presentation skills.
• A minimum of one year of experience in broadcast television and digital platform sales
• Willingness to learn and grow marketing knowledge
Environmental and Physical Requirements:
The role of Broadcast Sales Account Executive is an in-office position that requires a combination of office-based tasks and client-facing activities.
• In-office tasks typically involve sitting at a desk, working on a computer, making phone calls, and taking part in meetings.
• Client-facing activities include attending meetings, giving presentations, and participating in industry events. These occasions might involve traveling and spending a lot of time on your feet, but they offer great opportunities to connect and grow.
• The ability to navigate various office equipment and software systems is essential for efficient communication and sales tracking.
• The position may involve occasional lifting and moving of materials for presentations or events.
Skills Required
- Bachelor's degree in Business, Marketing, Advertising or Mass Communications
- Minimum one year of experience in broadcast television and digital platform sales
- Proficient knowledge in Microsoft Suite
- Strong presentation and communication skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
