📍 Soho, NY · Full-time · Hybrid (3-4 days/week onsite) · From August 2026
Why this role matters
Formance is a $21M Series A company backed by PayPal Ventures, building the financial infrastructure that powers the next generation of fintechs, banks, and digital platforms — already trusted by Coinbase, Fireblocks, and leading financial platforms across the US and Europe.
We're growing our New York sales team, and this role is for someone who brings real energy and conviction to every conversation — not just a technical pitch. You'll open doors across a broader set of buyers, build genuine relationships, and bring people along on the Formance story even when they're not starting from deep technical context.
This isn't a role for someone who follows a script. It's for someone who's curious, honest about what they don't know yet, and genuinely enjoys turning a skeptical prospect into a believer.
What you'll actually do
Own the full sales cycle — from first conversation to signed contract — on deals ranging from $100K to $300K ACV, engaging a mix of technical and business buyers (VPs of Product, Heads of Payments, Finance and Ops leaders) at fintechs and financial platforms.
Build trust quickly, even in unfamiliar territory — you don't need to be the most technical person in the room to make the customer feel confident in Formance.
Work closely with our founders and engineering team, bringing back what you hear from the market to help shape what we build next.
Navigate procurement and compliance in regulated environments, and close with genuine conviction rather than pressure.
What we're looking for
Must-haves:
3+ years in B2B tech sales, with a track record of building real relationships and closing complex deals — technical background is a plus, not a requirement.
US market experience: you understand how enterprise and mid-market deals move here — procurement cycles, legal constraints, stakeholder dynamics.
Comfort being early — the playbook is still being written, and your judgment and energy matter more than following a process.
What will set you apart:
You're honest about gaps in your knowledge rather than bluffing through them, and you learn fast.
People remember you after one conversation — colleagues, prospects, and customers alike.
Package
$300-330K OTE, uncapped variable · Equity · 401(k) · Unlimited PTO · Health insurance · Annual team offsite in Europe
About Formance
We're building the infrastructure layer for modern money movement — the backend that lets fintechs, banks, and platforms move money without reinventing ledgering, reconciliation, or payment orchestration from scratch. Open-source at the core, Formance already powers financial operations for platforms operating at global scale, and we opened our New York office to bring that infrastructure directly to the US market. You'd be joining a small, high-conviction team where what you close and what you learn from customers directly shapes the roadmap.
Technical docs: docs.formance.com · GitHub: github.com/formancehq
Ça vous va, ou on ajuste avant de passer au BDR confirmé ?
Formance Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision coverage starts on day one and is paired with mental health support, telemedicine, an FSA, life insurance, and an EAP. Multiple plan options and stated annual reviews point to depth and ongoing competitiveness.
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Leave & Time Off Breadth — An unlimited PTO policy with a tracked minimum helps ensure time off is actually taken, alongside paid holidays and sick leave. Wellness initiatives and flexibility during personal challenges reinforce time-away support.
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Equity Value & Accessibility — Company equity is part of total compensation, complemented by performance bonuses and clearly defined commission tiers where applicable. Promotion-related pay increases and explained geographic pay differences indicate structured, role-linked rewards.
Formance Insights
What We Do
Formance builds the financial infrastructure for the hybrid economy — the world where money moves across fiat, crypto, and every payment rail in between. We're a YC S21 company backed by a $21M Series A led by PayPal Ventures. Our open-source ledger gives digital asset companies, vertical SaaS platforms, and regulated financial institutions the speed, flexibility, and compliance-grade trust they need to build money movement products without compromise. Customers include leading crypto exchanges, neobanks, payment platforms, and fintech infrastructure companies. Engineering teams use Formance to model any fund flow — however complex — with full auditability out of the box. No rebuilding core accounting logic for each new provider. No brittle internal ledgers that break at scale.
Why Work With Us
Sell into crypto exchanges, neobanks, and payment platforms at the intersection of fintech and crypto/fiat convergence. Organic pipeline, strong retention, Series A led by PayPal Ventures. Real deals, real stakes. Small team, direct access to founders — join as we're scaling.
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Formance Offices
OnSite Workspace
Our team works fully on-site at our New York office. We believe in-person collaboration drives better decisions, faster iteration, and stronger team cohesion.
